HORECA Growth Architect – Food Service Sales

MBRF; Muscat; On-site; OMR 15,000 - 27,000; Full time

Job summary

MBRF is seeking a sales professional to identify and win Food Service and HORECA customers in Oman. You will build a robust pipeline, manage key accounts, and expand product listings while understanding client menus and operations to tailor offerings.

The role requires 2–4 years in Food Service sales, a driving license, and willingness to travel. BRF values diversity and offers a global, collaborative environment with growth opportunities.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 2–4 years of sales experience in Food Service/HORECA/FMCG.
• Strong knowledge of Food Service & HORECA market dynamics.

Responsibilities

• Identify, prospect, and acquire new Food Service and HORECA customers to meet acquisition targets.
• Build and manage a strong sales pipeline to drive volume, revenue and growth.
• Execute regular customer visits and route plans for effective territory coverage.
• Develop and grow existing customer accounts through basket expansion and new product listings.
• Understand customer menus, operations and business needs to identify value-added offerings.
• Conduct product presentations, sampling activities and customer trials to drive adoption.
• Deliver sales targets across volume, revenue and gross profit within pricing guidelines.
• Ensure timely collection of receivables per terms and credit policies.
• Monitor competitors and market trends to strengthen market presence.
• Execute Food Service sales strategies and initiatives to meet objectives across the territory.
• Comply with BRF Sustainability Policy and ESG commitments.

Skills

Sales experience

Negotiation

Customer relationship management

Territory management

Communication

Education

Bachelor’s degree in Business/Marketing/Hotel Management/Food Engineering

Job description

MBRF is seeking a sales professional to identify and win Food Service and HORECA customers in Oman. You will build a robust pipeline, manage key accounts, and expand product listings while understanding client menus and operations to tailor offerings.

The role requires 2–4 years in Food Service sales, a driving license, and willingness to travel. BRF values diversity and offers a global, collaborative environment with growth opportunities.