Sales Executive - HORECA Nada Happiness Group

Salary; Muscat; On-site; OMR 1,800 - 2,800; Full time

Job summary

Specialized Import and Trading LLC - Oman, muscat seeks a dynamic Sales Executive for the HORECA/Food Services channel in Muscat. Drive growth, support pipelines, and ensure exceptional client service through collaboration with buyers, supply chain, and finance to hit commercial targets.

You will leverage 2–6 years of FMCG sales experience, focusing on Food Service and HORECA, and demonstrate strong negotiation, relationship-building, and market analysis to unlock new opportunities.

Qualifications

• Minimum 2–6 years of proven sales experience within the FMCG industry, with emphasis on Food Service and HORECA.
• Ability to build targeted account plans to reliably meet monthly and annual sales quotas.
• Strong negotiation, client pitching, and data interpretation capabilities.

Responsibilities

• Assist in building and executing targeted account plans to meet sales quotas.
• Nurture and expand relationships with chefs, procurement officers, and food service business owners.
• Collaborate with internal operations, supply chain, and finance to deploy client initiatives.
• Monitor local market trends, pricing shifts, and customer needs to spot new pipelines.
• Generate high-value new sales leads from existing databases and industry networks.
• Support marketing campaigns to increase brand visibility for product categories.
• Prepare structured sales forecasts, performance graphs, and market surveys.

Skills

Account planning

Relationship management

Cross-functional collaboration

Market insights

Business development

Negotiation

Data interpretation

Education

Bachelor of Commerce / BBA / MBA

Job description

Education Bachelor of Commerce, Bachelor of Business Administration, MBA/PG Diploma in Business Mgmt(International Business)

Job Description

We are seeking a dynamic, result-oriented Sales Executive – HORECA / Food Services Channel to drive growth and expand our market presence. In this role, you will support the HORECA (Hotels, Restaurants, and Catering) pipelines, ensuring exceptional client service and consistent product distribution. You will collaborate closely with internal buyers, supply chain networks, and finance departments to execute a seamless route-to-market strategy and consistently hit company commercial targets.

Desired Candidate Profile

• Account Strategy: Assist in building and executing targeted account plans to reliably meet monthly and annual sales quotas.
• Relationship Management: Nurture, maintain, and expand strong relationships with key stakeholders, chefs, procurement officers, and food service business owners.
• Cross-Functional Collaboration: Partner with internal operations, supply chain, and finance teams to successfully deploy customized client initiatives.
• Market Intelligence: Continuously monitor and analyze local market trends, pricing shifts, and customer needs to spot new business pipelines.
• Business Development: Proactively generate high-value new sales leads using existing databases and potential industry networks.
• Marketing & Promotions: Actively back local and national marketing campaigns to increase brand visibility for our product categories.
• Reporting: Prepare and submit structured sales forecasts, performance graphs, and market surveys for internal leadership reviews.
• Experience: Minimum 2 to 6 years of proven sales experience within the FMCG industry, with a strict emphasis on the Food Service and HORECA channels.
• Sales Track Record: Validated history of achieving individual and team-level sales targets.
• Commercial Execution: In-depth capability to assess commercial performance data and implement effective market penetration adjustments.
• Soft Skills: Top-tier negotiation, client pitching, and data interpretation capabilities.
• Values: A clear, driving passion for food and a professional commitment to sustainable industry practices.

Specialized Import and Trading LLC - Oman, muscat