Regional Sales Manager

Peoplefocus HR; Muscat; On-site; OMR 12,000 - 15,000; Full time

Job summary

Peoplefocus HR is looking for a Regional Sales Manager for our FMCG client’s office in Oman. This role focuses on driving business growth through effective distributor management and sales strategies in Muscat, Oman.

We seek candidates with 8–12 years of FMCG sales experience, strong channel management skills, and fluent English. An MBA and regional experience are preferred. Join us to enhance commercial execution and expand market presence.

Qualifications

• 8–12+ years of FMCG sales experience is required.
• Minimum of 4–5 years in regional/area sales management.
• Strong distributor management capability.

Responsibilities

• Lead business growth across Oman by managing distributors and driving sales.
• Monitor sales performance and optimize route-to-market effectiveness.
• Ensure profitability management and P&L awareness.

Skills

FMCG sales experience

Channel management

Distributor management

Market awareness

Fluent English

Arabic language

Education

Bachelor's degree

MBA

Job description

We are seeking a Regional Sales Manager for our FMCG client’s office in Oman.

Qualifications

• Bachelor's degree required. MBA is a plus.
• 8–12+ years of FMCG sales experience.
• Minimum of 4–5 years in regional/area sales management.
• Strongly preferred experience in the confectionery category.
• Preference for candidates with GCC/Middle East experience.
• Balanced Channel Experience: Strong exposure to both traditional trade and modern trade/key account management.
• Strong Distributor Management Capability: Proven ability to challenge and develop distributors. KPI-driven performance management. Execution follow-up and commercial relationship management. Strong market awareness.
• Fluent English (mandatory), Arabic is a plus
• The candidate is expected to be based in Muscat, Oman.

Key Responsibilities

• To lead and accelerate business growth across Oman by: Strengthening distributor management, Expanding channel penetration, Driving sales growth, Ensuring balanced development across traditional and modern trade, Enhancing commercial execution discipline
• Distributor Management: Drive distributor performance management, Monitor KPIs, Analyze sell-in / sell-out performance, Optimize route-to-market effectiveness, Oversee stock planning and forecasting, Develop joint business plans
• Channel Development: Traditional Trade, Modern Trade, Travel Retail (SKU optimization, Promotional activation, Category visibility enhancement)
• Commercial Management: P&L awareness, Pricing follow-up, Trade spend optimization, Profitability management
• Reporting: Provide regular reporting to HQ on: Sales performance, Distributor action plans, Market insights, Competitive intelligence