Food Service & HORECA Sales Leader

MBRF Global Foods Company; Oman; On-site; OMR 12,000 - 18,000; Full time

Job summary

MBRF, part of BRF, invites you to join a global food leader in Oman as a Territory Sales Executive for Food Service and HORECA. You will identify new customers, build a strong pipeline, and drive volume, revenue and profitability while adhering to pricing guidelines.

You will spend significant time in the market, travel across Oman, and develop existing accounts through basket expansion and new product listings. A bachelor’s degree and 2–4 years of FMCG sales experience are required.

Qualifications

• Bachelor’s degree in Business Management, Marketing, Hotel Management, Food Engineering, or a related field.
• 2–4 years of sales experience within the Food Service, HORECA, or FMCG.
• Strong knowledge of the Food Service and HORECA market dynamics.
• Proven track record in new business development, customer acquisition and account growth.

Responsibilities

• Identify, prospect, and acquire new Food Service and HORECA customers, delivering targets.
• Build and manage a strong sales pipeline to drive revenue and growth.
• Execute regular customer visits and route plans for territory coverage.
• Develop and grow existing accounts through basket expansion and new product listings.
• Understand customer menus, operations, and business needs to identify opportunities.
• Conduct product presentations, sampling activities, and customer trials.
• Deliver sales targets across volume, revenue, and gross profit per pricing guidelines.
• Ensure timely collection of receivables in line with terms and policies.
• Monitor competitor activity and market developments to strengthen presence.
• Execute Food Service sales strategies to achieve objectives across territory.

Skills

Sales

Negotiation

Communication

CRM

Business development

Account growth

Territory management

Travel readiness

Education

Bachelor’s degree in Business Management, Marketing, Hotel Management, Food Engineering, or a related field

Job description

MBRF, part of BRF, invites you to join a global food leader in Oman as a Territory Sales Executive for Food Service and HORECA. You will identify new customers, build a strong pipeline, and drive volume, revenue and profitability while adhering to pricing guidelines.

You will spend significant time in the market, travel across Oman, and develop existing accounts through basket expansion and new product listings. A bachelor’s degree and 2–4 years of FMCG sales experience are required.