Assistant Sales Manager - Heavy equipment

General Engineering Services (GENSERV); Muscat; On-site; OMR 12,000 - 24,000; Full time

Job summary

General Engineering Services (GENSERV) seeks an Assistant Sales Manager to strengthen the heavy equipment sales team in Oman. The role reports to the sales manager and focuses on generating revenue and achieving targets through sales and marketing of heavy equipment and machineries such as excavators, wheel loaders, graders, telehandlers, backhoe loaders, forklifts, crushers, and related products.

The ideal candidate has 12-15 years of sales experience in the region, deep knowledge of the listed

Qualifications

• Bachelor's degree or diploma in mechanical/industrial/auto engineering or equivalent.
• Minimum 12-15 years sales experience in Oman/GCC in construction/heavy equipment or similar.
• Significant knowledge of heavy equipment products (excavators, loaders, graders, telehandlers, etc).
• Leadership experience with a sales team.
• Driving license (Oman/GCC) is mandatory.
• Proficiency with Word, Excel, PowerPoint; CRM knowledge.

Responsibilities

• Execute and implement sales strategies for self and team to ensure coverage and deals.
• Generate revenue and hit sales targets for self and team.
• Manage key accounts with technical and commercial negotiations and quotations.
• Coordinate with principal commercial and product managers.
• Visit territory for customer/site/tender visits, and generate leads.
• Track upcoming projects and tenders; liaison with main contractors.
• Prepare cost-benefit analyses (cost per ton, TCO) for clients.
• Recommend products/attachments for job site requirements.
• Prepare product presentations and competitive comparisons; spot lost-sales trends.
• Work with CRM and aftersales teams for customer needs.

Skills

Leadership

Communication skills

CRM

Sales strategy

MS Office (Word, Excel, PowerPoint)

Education

Bachelor's degree / Diploma in Mechanical, Industrial or Automotive Engineering or equivalent

Job description

Why Join Us?

General Engineering Services -GENSERV is a leading supplier in the Oman market with a strong and well-established presence in the construction equipment sector. Founded in 1982, we have grown over the past 44 years to become one of the largest construction equipment dealerships in Oman. Today, GENSERV is recognized as one of Oman's leading construction equipment dealers, representing international brands and serving major customers across construction, infrastructure, quarry, mining, rental, and industrial sectors. Joining GENSERV means becoming part of a professional and supportive team where you can learn, grow personally, and develop your career through continuous exposure to customers, products, projects, and real business challenges. We value people who are eager to improve, contribute, and build a long-term future with us.

Job Purpose:

We are seeking an Assistant Sales Manager to strengthen our heavy equipment sales team. The desired candidate will report to sales manager and will be responsible for generating revenue and achieve the set sales targets through sales & marketing of heavy equipment & machineries of our franchise equipment such as Excavators, Wheel loaders, Motor graders, Telehandlers, Backhoe loaders, Forklifts, Crushers etc.

Key Job Responsibilities:

• Execute and implement sales strategies for self and sales team in the assigned territory to ensure high area coverage and deal participation
• Generate revenue and achieve set sales targets for self and team by effective implementation of sales strategies
• Manage key accounts, including technical and commercial negotiations & quotation.
• Efficiently communicate with principle commercial and product managers
• Regularly visiting assigned territory to carry out Customer visits, site visits, Quarry and mining site visits, generating leads, sales calls, follow up visits etc.
• Tracking upcoming projects, Tenders and follow up closely with main contractors
• Preparing and Presenting potential cost benefit analysis (cost per ton, TCO) to potential clients
• Recommending products and attachments suitable for the job site requirements
• Preparing product presentations, technical comparisons, lost-sale reports
• Should be well versed with computer applications and CRM
• Frequently communicating with aftersales team to address customer aftersales requirements

Qualification & requirements:

• Bachelor's degree / Diploma in Mechanical, Industrial or Automotive Engineering or any equivalent qualification
• Minimum 12-15 Years of Sales experience in Oman/GCC in Construction / Heavy equipment or similar Industry
• Should have significant knowledge of products such as Excavators, Wheel loaders, Motor graders, Backhoe loaders, Telehandlers, Forklifts, Crushers etc
• Should have leadership skills with a prior experience of handling sales team
• Knowledge and experience in power generation products will be an additional advantage
• Should have knowledge of attachments and other application-based aspects of heavy equipment
• Effective communication skills and good knowledge of Computer applications such as Word, Excel, PowerPoint etc
• Oman or GCC Driving License is mandatory
• Should be willing to relocate to any branches as per company requirement