Social Media & E-commerce Analyst

Placements24; Queenstown; Ibrido; NZD 39.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work

Career training

Office in Queenstown

Data-driven culture

Descrizione del lavoro

Placements24 is seeking a Data-driven Social Media & E-commerce Analyst to join their team in Queenstown. The role focuses on analyzing customer behavior, campaign performance, and market trends to drive growth for social media and e-commerce operations.

The ideal candidate will translate data into actionable insights, build reports and dashboards, and collaborate with marketing and sales to optimize ROI in a hybrid work setting.

Competenze

• Bachelor's degree in a quantitative field.
• Proficiency in digital marketing metrics and analytics.
• Strong statistical analysis and data modeling skills.
• Excellent problem-solving and communication abilities.
• Experience with SQL is a plus.

Mansioni

• Collect, analyze, and interpret data from social media platforms and e-commerce analytics tools.
• Develop reports and dashboards to track KPIs for social media and e-commerce.
• Identify trends, insights, and opportunities for campaign optimization and business growth.
• Monitor competitor activities and industry benchmarks.
• Collaborate with marketing and sales teams to provide data-driven recommendations.
• Conduct A/B testing analysis for website and campaign improvements.
• Assist in forecasting and budgeting for digital marketing initiatives.
• Stay updated on the latest analytics tools and methodologies.

Conoscenze

Data analysis

Marketing analytics

Statistical thinking

Problem solving

Communication skills

Formazione

Bachelor's degree in Statistics/Mathematics/Economics/Marketing or related field

Strumenti

Google Analytics

Social media analytics platforms

Data visualization tools

SQL

Descrizione del lavoro

About the Role

Our client is seeking a data-driven and analytical Social Media & E-commerce Analyst to join their team in Queenstown, Eastern Cape . This role is critical for understanding customer behavior, campaign performance, and market trends to inform strategic decisions for both social media and e-commerce operations. You will be responsible for collecting, interpreting, and reporting on data from various digital channels to identify opportunities for growth, optimization, and increased ROI. The ideal candidate possesses strong analytical skills and a deep understanding of digital marketing metrics.

Key Responsibilities

• Collect, analyze, and interpret data from social media platforms and e-commerce analytics tools.
• Develop reports and dashboards to track key performance indicators (KPIs) for social media and e-commerce.
• Identify trends, insights, and opportunities for campaign optimization and business growth.
• Monitor competitor activities and industry benchmarks.
• Collaborate with marketing and sales teams to provide data-driven recommendations.
• Conduct A/B testing analysis for website and campaign improvements.
• Assist in forecasting and budgeting for digital marketing initiatives.
• Stay updated on the latest analytics tools and methodologies.

Requirements

• Proven experience as a Data Analyst, Marketing Analyst, or similar role, with a focus on digital marketing and e-commerce.
• Proficiency in Google Analytics, social media analytics platforms, and data visualization tools.
• Strong understanding of statistical analysis and data modeling.
• Excellent analytical and problem-solving skills.
• Ability to translate complex data into clear, actionable insights.
• Experience with SQL or other database query languages is a plus.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Strong communication and presentation skills.

Benefits

Our client offers a competitive salary of R per annum, with opportunities for advancement within the analytics team. This hybrid role allows for a flexible work arrangement, combining office-based work in Queenstown, Eastern Cape , with remote workdays. Employees benefit from comprehensive training programs designed to enhance analytical skills and stay current with industry tools. Our client fosters a collaborative and data-focused work environment. Join our client and leverage your analytical prowess to drive significant impact in their e-commerce and social media strategies.