Senior Social Media Strategist (Remote)

Placements24; Queenstown; Hybride; NZD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Fully remote work

Professional development opportunities

Career advancement

Collaborative virtual team environment

Access to leading social media tools

Résumé du poste

Placements24 is seeking a Senior Social Media Strategist to lead comprehensive online engagement strategies. This fully remote role focuses on building brand awareness, driving engagement, and delivering measurable results across social channels.

You will develop content, manage paid campaigns, and analyze performance to inform strategy. Collaboration with marketing and product teams will drive cohesive campaigns and strong community growth.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or equivalent experience.
• Minimum 5 years in social media management and strategy.
• Proven track record of successful social media campaigns driving engagement.
• Expertise in content creation, community management, and analytics.
• Experience with paid social advertising and budget management.
• Proficiency with SMM tools (Hootsuite, Sprout Social, Buffer) and analytics.
• Excellent written and verbal communication; strong brand voice.
• Strong analytical skills to inform strategy.
• Ability to work independently in a remote setting.
• Creative thinking and digital storytelling passion.

Responsabilités

• Develop and manage a cohesive social media strategy across platforms.
• Create and curate engaging content across text, image, and video.
• Plan and optimize paid social campaigns, budgets, and targeting.
• Monitor channels for trends and engagement opportunities.
• Build and nurture online communities and follower relationships.
• Analyze performance data and generate insights reports.
• Collaborate with marketing, PR, and product teams for integrated campaigns.
• Stay ahead of platform trends and best practices.
• Manage influencer collaborations to expand reach.

Connaissances

Social media strategy

Content creation

Analytics

Paid social advertising

Budget management

Community management

Communication skills

Independent/remote work

Formation

Bachelor's degree in Marketing/Communications

Outils

Hootsuite

Sprout Social

Buffer

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Description du poste

About the Role

Our client, a rapidly expanding B2C company, is actively seeking a highly strategic and results-oriented Senior Social Media Strategist to lead their online engagement efforts. This is a fully remote position, ideal for a seasoned professional looking to drive impactful social media campaigns and build strong online communities. You will be responsible for developing and executing comprehensive social media strategies that align with business objectives, enhance brand awareness, and foster customer loyalty. The ideal candidate possesses a deep understanding of various social media platforms, content creation, community management, and paid social advertising. You should be adept at analyzing performance metrics, identifying trends, and translating insights into actionable strategies. This role requires a proactive, self-motivated individual who thrives in a remote work environment, excels at independent work, and possesses excellent communication and collaboration skills. Your expertise will be crucial in elevating our client's social media presence and achieving significant engagement across all digital channels. The role demands a forward-thinking approach to social media marketing and a commitment to staying ahead of industry shifts.

Key Responsibilities

• Develop, implement, and manage a cohesive social media strategy across all relevant platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, X).
• Create and curate engaging, high-quality content (text, image, video) that resonates with target audiences and reflects brand voice.
• Plan and execute paid social media advertising campaigns, including budget management, audience targeting, and performance optimization to achieve ROI goals.
• Monitor social media channels for trends, conversations, and opportunities for engagement, responding promptly and professionally.
• Build and nurture online communities, fostering positive relationships with followers and customers.
• Analyze social media performance data using analytics tools (e.g., Google Analytics, platform insights) to measure effectiveness and identify areas for improvement.
• Generate regular reports on social media performance, providing insights and recommendations to stakeholders.
• Collaborate with marketing, PR, and product teams to ensure integrated campaign execution and consistent brand messaging.
• Stay abreast of emerging social media platforms, trends, and best practices, adapting strategies accordingly.
• Manage influencer collaborations and partnerships to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent work experience.
• Minimum of 5 years of experience in social media management and strategy, preferably in a senior capacity.
• Proven track record of developing and executing successful social media campaigns that drive engagement and achieve business objectives.
• Expertise in content creation, community management, and social media analytics.
• Demonstrable experience with paid social media advertising and budget management.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with a strong understanding of brand voice.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Ability to work independently, manage time effectively, and thrive in a remote work setting.
• Creative thinking and a passion for digital storytelling.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement with a high degree of autonomy.
• Significant opportunities for professional development and career advancement.
• Opportunity to lead social media strategy for a growing company.
• Collaborative and supportive virtual team environment.
• Access to leading social media marketing tools and resources.