Content Marketing Strategist

Placements24; Queenstown; Híbrido; NZD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work

Global flexibility

Learning opportunities

Bonuses and recognition

Annual retreats

Descripción de la vacante

Placements24 is partnering with a globally recognized technology firm to recruit a Content Marketing Strategist for a fully remote role. You will define and execute a robust content strategy to drive brand awareness, thought leadership, lead generation, and customer engagement across digital platforms.

The ideal candidate has 6+ years of experience in content/digital marketing, strong SEO and CMS expertise, and the ability to translate complex ideas into compelling narratives while collaborating

Formación

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 6 years of content marketing, content strategy, or digital marketing experience.
• In-depth knowledge of SEO best practices and content optimization techniques.
• Experience with CMS platforms and analytics tools (e.g., GA, Adobe Analytics).
• Exceptional writing, editing, and storytelling skills for a technical audience.
• Strong understanding of the buyer's journey and mapping content to stages.

Responsabilidades

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and audience needs.
• Conduct audience research, market analysis, and competitor reviews to identify opportunities.
• Define content themes, topics, and formats to support buyer stages.
• Create and manage an editorial calendar for timely content production.
• Oversee content creation by internal teams, freelancers, and agencies for quality and brand consistency.
• Optimize content for SEO and user experience to maximize visibility.
• Develop distribution strategies across owned, earned, and paid channels.
• Measure content performance using key metrics and provide insights.
• Collaborate with product marketing, demand generation, sales, and PR teams.

Conocimientos

Content strategy

SEO knowledge

Storytelling

Collaboration

Analytics

Written communication

Educación

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Herramientas

Google Analytics

Adobe Analytics

CMS (WordPress)

Descripción del empleo

About the Role

Our client, a globally recognized technology firm, is seeking an innovative and strategic Content Marketing Strategist to join their fully remote marketing department. This role is critical for defining and executing a robust content strategy that drives brand awareness, thought leadership, lead generation, and customer engagement across all digital platforms. You will be responsible for conceptualizing, planning, and overseeing the creation of high-quality, relevant content tailored to specific audience segments. The ideal candidate possesses exceptional strategic thinking, a deep understanding of content marketing best practices, SEO principles, and audience engagement, along with a proven ability to translate complex ideas into compelling narratives. As a fully remote position, this role requires a self-disciplined individual who excels in a virtual collaborative environment. This is a prime opportunity to shape the content landscape for a leading technology innovator and drive meaningful business impact.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with overall business objectives and target audience needs.
• Conduct audience research, market analysis, and competitor reviews to identify content opportunities and gaps.
• Define content themes, topics, and formats (e.g., blog posts, white papers, case studies, webinars, videos, infographics) to support various stages of the buyer's journey.
• Create and manage a detailed editorial calendar, ensuring timely and consistent content production and distribution.
• Oversee the creation of content by internal teams, freelancers, and agencies, ensuring quality, accuracy, and brand consistency.
• Optimize content for search engines (SEO) and user experience to maximize visibility and engagement.
• Develop content distribution and promotion strategies across owned, earned, and paid channels.
• Measure and analyze content performance using key metrics (e.g., traffic, engagement, conversions, lead generation) and provide actionable insights for improvement.
• Collaborate with product marketing, demand generation, sales, and PR teams to ensure content supports broader marketing initiatives.
• Stay abreast of industry trends, emerging content formats, and best practices in content marketing and digital strategy.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 6 years of experience in content marketing, content strategy, or digital marketing with a strong content focus.
• Proven success in developing and executing data-driven content strategies that achieve measurable business results.
• In-depth knowledge of SEO best practices, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives for a technical audience.
• Strong understanding of the buyer's journey and how to map content to different stages.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously in a remote setting.
• Outstanding communication and interpersonal skills for effective collaboration with cross-functional teams and external partners.
• Experience in the technology sector is highly desirable.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote work arrangement offering global flexibility.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development, including conferences and training.
• Collaborative and innovative remote work culture.
• Exposure to cutting-edge technology and industry-leading projects.
• Performance-based bonuses and recognition programs.
• Annual company retreats (virtual or in-person as circumstances allow).
• Access to a wide range of online learning resources.