Senior Social Media Manager - E-commerce Focus

Placements24; Queenstown; Hybrid; NZD 80,000 - 120,000; Full time

Benefits offered by this job

Fully remote work arrangement

Flexible hours

Health, dental, and vision insurance

Paid time off and holidays

Professional growth and development

Access to marketing tools

Employee discounts

Collaborative team culture

Retirement savings plan options

Regular virtual team-building

Job summary

Placements24 is seeking a Senior Social Media Manager to lead our client’s ecommerce-focused social strategy in a fully remote role. You will craft content, manage calendars, engage with communities, and drive performance across platforms to translate engagement into sales.

You’ll analyze data, report on results, and stay ahead of trends to optimize campaigns. Independent work style and strong storytelling are essential.

Qualifications

• Proven experience as a Social Media Manager with ecommerce focus.
• Success in developing and executing impactful social media strategies.
• Strong understanding of platforms, algorithms and ads capabilities.
• Experience with social media management and analytics tools.
• Excellent copywriting, editing and visual content creation skills.
• Ability to translate data into actionable strategies.

Responsibilities

• Develop, implement, and manage social media strategies aligned with ecommerce goals.
• Create engaging content for Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage content calendar and ensure timely posting.
• Monitor trends, conversations, and user-generated content; respond appropriately.
• Engage with online community to build brand loyalty.
• Plan and optimize paid social campaigns for engagement and conversions.
• Analyze performance data; provide regular reports and insights.
• Collaborate with marketing, product, and customer service teams for cohesive messaging.
• Stay updated on social tools, best practices, and algorithm changes.
• Build relationships with influencers and brand advocates.

Skills

Social media strategy

E-commerce focus

Content creation

Analytics and reporting

Community engagement

Paid ads management

Copywriting

Education

Bachelor's in Marketing

Tools

Sprout Social

Hootsuite

Buffer

Job description

About the Role

Our client, a rapidly growing online retailer, is seeking an experienced and strategic Senior Social Media Manager with a strong e-commerce focus. This fully remote role is ideal for a creative leader who excels at building online communities, driving brand awareness, and translating social media engagement into tangible sales. You will be responsible for developing and executing innovative social media strategies across various platforms, managing content calendars, engaging with followers, and analyzing performance metrics to optimize campaigns. The successful candidate will possess a deep understanding of social media trends, e-commerce best practices, and the ability to create compelling content that resonates with target audiences. This is an exciting opportunity to shape the social media voice of a dynamic brand and make a significant impact on its online growth. If you are a passionate storyteller with a proven track record in managing social media for e-commerce businesses, we encourage you to apply. This role offers the flexibility of remote work combined with the challenge of driving impactful results.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with e-commerce goals.
• Create engaging and high-quality content (visual, written, video) for platforms like Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage the social media content calendar, ensuring consistent and timely posting.
• Monitor social media channels for trends, conversations, and user-generated content, responding appropriately.
• Engage with the online community, building relationships and fostering brand loyalty.
• Plan and execute paid social media advertising campaigns, optimizing for engagement and conversions.
• Analyze social media performance data, providing regular reports and actionable insights.
• Collaborate with marketing, product, and customer service teams to ensure cohesive brand messaging.
• Stay abreast of the latest social media tools, best practices, and algorithm changes.
• Identify and cultivate relationships with influencers and brand advocates.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong emphasis on e-commerce.
• Demonstrated success in developing and executing impactful social media strategies.
• Excellent understanding of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Buffer).
• Strong copywriting, editing, and visual content creation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication, interpersonal, and community management skills.
• Experience managing social media budgets and ROI analysis.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Ability to work independently and thrive in a remote-first environment.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Opportunities for professional growth and development.
• Access to cutting-edge social media marketing tools.
• Employee discounts on our client's products.
• Collaborative and supportive team culture.
• Retirement savings plan options.
• Regular virtual team-building activities.