E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Windsor Park; Hybrid; NZD 142,000 - 212,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical aid & retirement plan

Professional development budget

Collaborative team environment

Job summary

Placements24 is seeking a highly analytical, user-focused E-commerce CRO Specialist to join the marketing team in London. You will identify opportunities to improve the website experience, streamline conversion funnels, and drive sales through A/B and multivariate testing.

The role requires hands-on experience with CRO tools, strong data analysis, and collaboration with design and development teams in a hybrid work setting.

Qualifications

• Proven experience as a CRO Specialist or in a related role with a strong focus on e-commerce optimization.
• Demonstrable success in increasing conversion rates through data-driven A/B testing and user experience improvements.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and web analytics platforms.
• Strong understanding of user behavior, web usability, and e-commerce best practices.
• Experience with user research methodologies and data analysis is essential.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Responsibilities

• Develop and execute a comprehensive CRO strategy to maximize conversion rates on the e-commerce website.
• Conduct user research, usability testing, and heuristic analysis to identify friction points in the customer journey.
• Analyze website data, user behavior, and A/B test results using tools like Google Analytics, Hotjar, or similar platforms.
• Design, implement, and manage A/B tests and multivariate tests on website elements, landing pages, and checkout processes.
• Collaborate closely with UX/UI designers and developers to translate insights into effective website enhancements.
• Monitor and report on CRO performance, providing clear insights and recommendations for continuous improvement.

Skills

CRO

A/B testing

Web analytics

User research

Data analysis

Cross-functional collaboration

Communication

Tools

Google Optimize

Optimizely

VWO

Hotjar

Job description

About the Role

Our client is seeking a highly analytical and user-focused E-commerce Conversion Rate Optimization (CRO) Specialist to join their marketing team in East London . This role is paramount in identifying opportunities to improve website user experience, streamline conversion funnels, and ultimately increase sales performance on their e-commerce platform. You will be responsible for conducting user research, analyzing website data, designing and implementing A/B tests, and collaborating with design and development teams to implement changes that drive higher conversion rates. This is an exciting role for someone passionate about optimizing online customer journeys within a hybrid work setting.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy to maximize conversion rates on the e-commerce website.
• Conduct user research, usability testing, and heuristic analysis to identify friction points in the customer journey.
• Analyze website data, user behavior, and A/B test results using tools like Google Analytics, Hotjar, or similar platforms.
• Design, implement, and manage A/B tests and multivariate tests on website elements, landing pages, and checkout processes.
• Collaborate closely with UX/UI designers and developers to translate insights into effective website enhancements.
• Monitor and report on CRO performance, providing clear insights and recommendations for continuous improvement.

Requirements

• Proven experience as a CRO Specialist or in a related role with a strong focus on e-commerce optimization.
• Demonstrable success in increasing conversion rates through data-driven A/B testing and user experience improvements.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and web analytics platforms.
• Strong understanding of user behavior, web usability, and e-commerce best practices.
• Experience with user research methodologies and data analysis is essential.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Benefits

• Competitive annual salary.
• Hybrid work model combining remote work and office presence in East London .
• Comprehensive medical aid and retirement plan options.
• Professional development opportunities and budget for relevant training.
• A collaborative team environment focused on innovation and results.