Senior Digital Content Strategist

New Zealand Government; Wellington; On-site; NZD 104,000 - 126,000; Full time

Job summary

Senior Digital Advisor at the Ministry of Social Development (MSD) based in Wellington is part of a major transformation programme to simplify and improve services for New Zealanders. You design and manage content across MSD's digital channels, focusing on clear, accessible plain English and user-centred content.

You will lead content workflows, guide content strategies, and contribute to large platform builds or redesigns, while collaborating with stakeholders and ensuring analytics-informed

Qualifications

• Experience designing user-centred content across digital channels, including intranets and knowledge bases.
• Ability to simplify complex information into clear, accessible plain English.
• Experience managing stakeholder expectations and delivering content projects on time.

Responsibilities

• Design content guides and workflow processes for MSD's digital platforms.
• Manage content workflows and support content delivery across MSD's digital channels.
• Apply analytics and user research to drive content improvements on large platform builds or redesigns.

Skills

Content design

User-centred design

Stakeholder management

Plain English writing

Content strategy

Analytics & research

Tools

SharePoint

SilverStripe

Job description

Senior Digital Advisor at the Ministry of Social Development (MSD) based in Wellington is part of a major transformation programme to simplify and improve services for New Zealanders. You design and manage content across MSD's digital channels, focusing on clear, accessible plain English and user-centred content.

You will lead content workflows, guide content strategies, and contribute to large platform builds or redesigns, while collaborating with stakeholders and ensuring analytics-informed