Senior Digital Advisor | Wellington

New Zealand Government; Wellington; On-site; NZD 104,000 - 126,000; Full time

Job summary

Senior Digital Advisor at the Ministry of Social Development (MSD) based in Wellington is part of a major transformation programme to simplify and improve services for New Zealanders. You design and manage content across MSD's digital channels, focusing on clear, accessible plain English and user-centred content.

You will lead content workflows, guide content strategies, and contribute to large platform builds or redesigns, while collaborating with stakeholders and ensuring analytics-informed

Qualifications

• Experience designing user-centred content across digital channels, including intranets and knowledge bases.
• Ability to simplify complex information into clear, accessible plain English.
• Experience managing stakeholder expectations and delivering content projects on time.

Responsibilities

• Design content guides and workflow processes for MSD's digital platforms.
• Manage content workflows and support content delivery across MSD's digital channels.
• Apply analytics and user research to drive content improvements on large platform builds or redesigns.

Skills

Content design

User-centred design

Stakeholder management

Plain English writing

Content strategy

Analytics & research

Tools

SharePoint

SilverStripe

Job description

Fixed Term or Secondment opportunity through to December 2027

Based at National Office in Wellington MSD is transforming how we deliver services, creating a welfare system that’s simpler, smarter and centred on people. Join a talented team delivering one of New Zealand's most significant transformation programmes and help create better experiences and outcomes for New Zealanders.

About the role | Mō te tūnga

You will join the Digital Content Team within Service Delivery Communications. The team works across MSD to design, migrate and manage digital content that helps both staff and clients easily find, understand and use information. Our focus includes MSD's intranet and knowledge base as well as public-facing digital channels, ensuring information is clear, accessible and aligned across the organisation. The Senior Digital Advisor plays a key role in ensuring good content design and managing content workflows and supporting content delivery across MSD's digital channels. You will bring expertise in designing content guides and workflow processes and ideally have experience working on a large platform build or redesign project. This role is part of a significant programme of work to improve our services. You will use user‑centred design, content strategy and evidence to design, write and manage content that is clear, accessible and in plain English.

What you bring | Ōu pūmanawatanga

• Strong capability working with content management systems – particularly Sharepoint and Silverstripe – and content design expertise.
• Demonstrated experience designing user-centred content across digital channels, in particular, Sharepoint intranet and knowledge base content.
• Understanding of analytics and user research tools to inform design improvements.
• Ability to identify opportunities for improvement as well as risks, providing advice on approach.
• Strong ability to simplify complex information and write clear, concise plain English that meets accessibility, usability and content design best practice.
• Experience managing stakeholder expectations.

What's in it for you | Nōu te rourou

• Opportunity to work on a significant project to improve services.
• Work that makes it easier for staff to support New Zealanders.
• Be part of a supportive, inclusive workplace. Unlock potential. Join MSD.

Position Description | He Whakaahuatanga Tūnga

Senior Digital Advisor.

Salary | Utu-ā-tau

$103,815.00 - $125,958.00

Applications close

Ka kati ngā tono hei te : 11.59 pm, 15 November 2026. Apply early, suitable candidates may be progressed prior to the closing date.

About us | Mō mātou

The Ministry of Social Development (MSD) is a people‑centred organisation. We're in communities across the motu, working with partners to help New Zealanders be safe, strong and independent. We provide social policy advice to government, and assistance including income, employment and housing support to people of all ages, families, whānau and communities. As a Te Tiriti o Waitangi partner, we are committed to supporting and enabling Māori, whānau, hapū, Iwi and communities to realise their own potential and aspirations. Our people are as diverse as the communities we serve. We care about the wellbeing and success of our people and provide a supportive and inclusive working environment where people can thrive and be who they are.

Joining us | Ko te hono mai

Joining MSD means being part of a whānau that celebrates the diversity each individual represents. We show manaaki, we care about the wellbeing and success of people and want everyone to thrive and be who they are in a supportive and inclusive working environment. We work together to make a difference for communities while doing the right thing with integrity. You can find out more about our values here. If you have any support or accessibility requirements, we encourage you to tell us when you apply so we can assist you through the recruitment process.