Content Marketing Manager - Tourism Sector

Placements24; Queenstown; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Tourism industry exposure

Job summary

Placements24 is seeking a Content Marketing Manager for a hybrid role in Queenstown, focusing on developing and executing a content strategy across digital channels to boost brand visibility and customer engagement. You’ll craft stories, manage content calendars, and collaborate with internal and external teams to optimize performance.

The ideal candidate brings 4+ years of content marketing experience in tourism/hospitality, strong SEO skills, and exceptional writing.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4+ years in content marketing, preferably in tourism/hospitality.
• Proven ability to develop and execute content strategies that drive engagement.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO and keyword research.
• Proficiency with CMS and social media management tools.
• Knowledge of Queenstown area and attractions is a plus.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create, curate, and manage blog posts, website copy, social content.
• Optimize content for SEO to increase organic visibility.
• Manage editorial calendar across platforms.
• Collaborate with internal teams and external freelancers.
• Analyze content performance and provide optimization insights.
• Maintain brand voice and tone across all content.

Skills

Content Marketing

SEO & Keyword Research

CMS Proficiency

Social Media Management

Storytelling

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS

SEO tools

Job description

About the Role

Our client, a leading tourism and hospitality group operating in and around Queenstown , Eastern Cape, is seeking a creative and strategic Content Marketing Manager. This role is responsible for developing and executing a content strategy that enhances brand visibility, attracts new customers, and fosters loyalty among existing ones. You will be instrumental in shaping the narrative around the unique experiences offered within the region. The ideal candidate is a compelling storyteller with a deep understanding of how to leverage content across various digital channels to drive engagement and conversions. This is an exciting opportunity to contribute to the growth of tourism in the Eastern Cape and work with a dynamic team dedicated to showcasing the best of the region.

Key Responsibilities

Develop and implement a comprehensive content marketing strategy aligned with the company's overall marketing and business objectives. Create, curate, and manage engaging and high-quality content, including blog posts, articles, website copy, social media updates, video scripts, and email newsletters. Optimize content for search engines (SEO) to increase organic visibility and website traffic. Manage the editorial calendar, ensuring a consistent flow of relevant and timely content across all platforms. Collaborate with internal teams, including marketing, sales, and operations, as well as external freelancers and agencies, to produce compelling content. Analyze content performance metrics, track KPIs, and provide reports with insights and recommendations for optimization. Manage the company's social media presence, creating engaging posts and interacting with the online community. Stay up-to-date with content marketing trends, industry best practices, and emerging platforms. Ensure all content aligns with brand guidelines and maintains a consistent brand voice and tone.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing, content creation, or digital marketing, preferably within the tourism or hospitality sector.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve marketing goals.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with SEO best practices and keyword research.
• Proficiency in content management systems (CMS) and social media management tools.
• Strong understanding of digital marketing channels and how content can be leveraged across them.
• Analytical skills to measure content performance and derive actionable insights.
• Creative mindset with the ability to generate innovative content ideas.
• Familiarity with the Queenstown area and its tourism attractions is a significant advantage.

Benefits

This hybrid role offers a competitive annual salary and a chance to shape the content narrative of a prominent tourism group in the Eastern Cape . Employees will have opportunities for professional development and exposure to the vibrant tourism industry. Our client provides a collaborative work environment where creativity is encouraged, and contributions are valued. Enjoy the flexibility of hybrid work, balancing office-based collaboration in Queenstown with remote work. This is an excellent opportunity to grow your career while promoting the beauty of the region.