Regional Sales Manager - Eastern Cape

Placements24; Queenstown; On-site; NZD 98,000 - 163,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based commission and bonus

Medical aid and provident fund

Life insurance

Company vehicle & fuel allowance

Job summary

Placements24, on behalf of our client in the FMCG sector, seeks a Regional Sales Manager to oversee sales across the Eastern Cape, combining strategic leadership with hands-on execution.

You will develop regional strategies, lead a sales team, and build strong relationships with customers and distributors while driving revenue growth and achieving targets. This role requires extensive FMCG knowledge, strategic thinking, and travel within the region.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or related field.
• 7–9 years progressive sales management experience in FMCG.
• Proven track record of leading sales teams and exceeding regional targets.
• Deep knowledge of FMCG distribution channels in the Eastern Cape.

Responsibilities

• Develop and implement regional sales strategies aligned with company objectives.
• Lead and coach a sales team to meet and exceed targets.
• Build relationships with key customers, distributors, and retail partners in the Eastern Cape.
• Analyze regional performance, market trends, and competitors.
• Manage regional sales budget and allocate resources efficiently.
• Identify new business development opportunities within the region.
• Implement sales and marketing initiatives at regional level.
• Provide regular reports on sales and key accounts to senior management.
• Conduct performance reviews and development for the sales team.
• Ensure compliance with company policies in the region.

Skills

Leadership

Sales management

FMCG market knowledge

CRM software

Strategic thinking

Travel

Education

Bachelor's degree in Sales/Marketing/Business Administration

Tools

CRM software

Sales reporting tools

Job description

About the Role Our client, a major player in the FMCG sector, is seeking a highly experienced and motivated Regional Sales Manager to oversee their sales operations across the Eastern Cape region. This pivotal role requires a strategic leader with a deep understanding of the FMCG market, distribution channels, and sales dynamics within this specific geographical area. The successful candidate will be responsible for developing and executing regional sales strategies, managing a sales team, and driving revenue growth to achieve ambitious targets. You will be the face of our client in the Eastern Cape, building strong relationships with key customers and distributors. We are looking for a results-driven individual with exceptional leadership and commercial acumen to make a significant impact.

Key Responsibilities

• Develop and implement effective regional sales strategies aligned with the company's overall objectives.
• Lead, motivate, and manage a team of sales representatives to achieve and exceed sales targets.
• Build and maintain strong relationships with key customers, distributors, and retail partners in the Eastern Cape .
• Analyze regional sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Develop and manage the regional sales budget, ensuring efficient allocation of resources.
• Identify and pursue new business development opportunities within the region.
• Ensure effective implementation of sales and marketing initiatives at the regional level.
• Provide regular reports on sales performance, market feedback, and key account status to senior management.
• Conduct regular performance reviews and provide coaching and development to the sales team.
• Ensure compliance with company policies and procedures throughout the region.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 7-9 years of progressive experience in sales management within the FMCG industry .
• Proven track record of successfully managing sales teams and exceeding regional sales targets.
• In-depth knowledge of the FMCG market and distribution channels in the Eastern Cape .
• Strong leadership, communication, negotiation, and interpersonal skills.
• Strategic thinking and analytical abilities to interpret sales data and market dynamics.
• Proficiency in CRM software and sales reporting tools.
• Ability to travel extensively within the Eastern Cape region.
• Demonstrated ability to build and maintain strong business relationships.
• A results-oriented mindset with a passion for driving sales growth.

Benefits

Our client offers a competitive base salary, a highly attractive performance-based commission and bonus structure, and a comprehensive benefits package including medical aid, provident fund, and life insurance. Opportunities for professional development and career advancement within the organization are significant. The role offers the chance to lead and grow within a dynamic FMCG company in the vibrant Eastern Cape . We foster a collaborative and performance-driven work culture. Additional benefits may include a company vehicle, fuel allowance, and staff discounts on company products. Employee well-being is a priority, with access to wellness programs.