Digital / Performance Director

MBM; Auckland; On-site; NZD 180,000 - 250,000; Full time

Benefits offered by this job

Wholeself wellbeing program

Global Marcel AI platform access

Marcel Classes learning & development

Career Conversations program

Diversity & Inclusion initiatives

Work Your World flexible work

Job summary

MBM in Auckland is seeking a Digital Director to lead the digital agenda across one of New Zealand's largest and most ambitious financial services brands. You'll shape strategy, build senior client partnerships, and drive meaningful business outcomes across brand, performance, data and technology.

You'll own the digital product across your client portfolio, translating business challenges into clear, commercially focused recommendations and identifying opportunities for growth.

Qualifications

• Strong experience across digital media, performance marketing, programmatic, search or digital strategy.
• Ability to build relationships and present recommendations to senior stakeholders.
• Deep understanding of digital platforms, data and measurement.
• Commercial acumen and ability to identify opportunities for growth.
• Experience leading, coaching and developing talent.

Responsibilities

• Lead digital strategy across brand and performance channels.
• Build trusted relationships with senior client stakeholders.
• Translate business challenges into clear, commercially focused recommendations.
• Identify opportunities for growth, innovation and new ways of working.
• Drive collaboration across media, data, technology and client teams.
• Contribute to integrated responses and growth opportunities.
• Lead, mentor and develop a high-performing team.
• Ensure campaigns deliver strong commercial and client outcomes.

Skills

Digital strategy

Client relationship building

Stakeholder influencing

Data & measurement

Talent development

Job description

We're looking for a Digital Director to lead the digital agenda across one of New Zealand's largest and most ambitious financial services brands.

This is an opportunity to shape strategy, build senior client partnerships, and drive meaningful business outcomes across brand, performance, data and technology. You'll work with a client that's invested, commercially mature, and genuinely interested in new ways of thinking.

Whether you're already operating as a Digital Director or you're a senior Performance, Programmatic or Digital Planning leader looking for a broader, more strategic role, we'd love to hear from you.

What you'll be doing

You'll own the digital product across your client portfolio, connecting business objectives with smart, effective digital solutions.

That includes:

• Leading digital strategy across both brand and performance channels
• Building trusted relationships with senior client stakeholders
• Translating business challenges into clear, commercially focused recommendations
• Identifying opportunities for growth, innovation and new ways of working
• Driving collaboration across media, data, technology and client teams
• Contributing to integrated responses and growth opportunities
• Leading, mentoring and developing a high-performing team
• Ensuring campaigns deliver strong commercial and client outcomes

What we're looking for

We're less interested in your current title than your ability to think strategically, influence clients and lead people.

You'll bring:

• Strong experience across digital media, performance marketing, programmatic, search or digital strategy
• The confidence to build relationships and present recommendations to senior stakeholders
• A deep understanding of digital platforms, data and measurement
• Commercial acumen and the ability to identify opportunities for growthExperience leading, coaching and developing talent
• A curious mindset and a willingness to challenge conventional thinking

Why this role?

A broader remit

Move beyond channel ownership and help shape client strategy, investment decisions and business outcomes.

Brand and performance

Work across the full customer journey, balancing long-term brand growth with measurable performance results.

Real influence

You'll help drive the direction of a significant client partnership, not simply oversee delivery.

Career growth

A great opportunity for someone looking to step from a specialist leadership role into a broader client-facing and strategic position.

About MBM

MBM is one of New Zealand's leading media agencies, known for challenging the ordinary and changing the game.

We sit at the intersection of media, digital and technology, partnering with some of New Zealand's most recognised brands to deliver work that makes a measurable difference.

Our culture is built on collaboration, curiosity and accountability. We back our people to think bigger, move faster and make an impact.

Interested?

If you're looking for a role that combines strategic thinking, client leadership and digital expertise, we'd love to talk.

We're particularly interested in speaking with experienced Performance or Programmatic talent who are ready to broaden their remit into senior client leadership and integrated digital strategy.

Additional Information

Be a part of the Publicis Groupe network, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach "working your way, with us!"
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge - Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affection and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.