Marketing Data Analyst

Placements24; Queenstown; Hybrid; NZD 70,000 - 98,000; Full time

Benefits offered by this job

Competitive salary

Remote work option

Health benefits

Professional growth

Team collaboration

Job summary

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into actionable insights that inform strategy and optimise campaign performance. You will collect, clean, analyze, and visualise data from various channels to deliver comprehensive reports and recommendations to leadership.

The role involves developing dashboards, running A/B tests, and communicating complex findings clearly to stakeholders, with a full remote option available for the right candidate from Queenstown.

Qualifications

• Proven experience as a Marketing Data Analyst or similar analytics role.
• Strong proficiency in Excel, SQL and data visualization tools (Tableau/Power BI).
• Experience with web analytics platforms such as Google Analytics.
• Excellent analytical, problem-solving and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Identify trends to inform marketing strategies and budget allocation.
• Conduct A/B testing analysis and provide insights for optimization.
• Present findings clearly to non-technical stakeholders, including remote teams.

Skills

Excel

SQL

Google Analytics

Analytical thinking

Communication

Tools

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical and detail-oriented Marketing Data Analyst to join their forward-thinking team, ideally based near Queenstown but open to remote candidates. This role is critical in transforming raw marketing data into actionable insights that drive strategic decision-making and optimise campaign performance. You will be responsible for collecting, cleaning, analysing, and visualising data from various marketing channels, providing comprehensive reports and recommendations to the marketing leadership. This is an exciting opportunity to play a key role in shaping data-driven marketing strategies and contributing to the company's success through informed insights.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM, social media, and advertising platforms.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and opportunities within the data to inform marketing strategies and budget allocation.
• Conduct A/B testing analysis and provide insights on campaign optimization.
• Communicate complex data findings and recommendations clearly and concisely to non-technical stakeholders.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with web analytics platforms like Google Analytics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills, with the ability to present data insights effectively, even remotely from Queenstown .

Benefits

• Competitive salary commensurate with experience.
• Full remote work option available for the right candidate.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and advanced training in data analytics.
• A collaborative environment that values data-driven insights and innovation.