Outbound Phone Sales - Winebroker

United Cellars; Auckland; Hybrid; NZD 27,000 - 38,000; Full time

Benefits offered by this job

Employee discount

Training and onboarding

Commission

Job summary

United Cellars in Auckland is expanding its high-performing sales team, offering casual or full-time roles with hybrid and remote options. If you have wine sales experience, enjoy warm leads, and want to earn uncapped commissions, this is for you.

Responsibilities include outbound wine calls, building rapport, and driving repeat business; you’ll work with a dynamic wine portfolio and hit KPIs. Requirements include 2+ years in wine or FMCG sales, WSET certification encouraged, NZ LCQ, and

Qualifications

• 2+ years in outbound sales (wine, liquor, FMCG)
• Wine knowledge and WSET certification highly regarded
• NZ LCQ recommended
• Excellent communication, time management, and resilience
• Ability to work a minimum of 30 hours per week and hybrid/remote options

Responsibilities

• Conduct outbound wine sales calls to engaged customers
• Build rapport and drive repeat business and referrals
• Provide excellent customer service including inbound support
• Manage an evolving portfolio of wines and offers
• Track performance and meet KPIs
• Contribute to a supportive, performance‑driven culture

Skills

Outbound sales

Wine knowledge

Communication

Self-motivation

Education

WSET certification

LCQ (NZ-wide)

Job description

Join a Leading Wine Retailer - Sales Roles Available (Casual or Full-Time)

Auckland HQ | Work From Home | Industry-Experienced Professionals Encouraged to Apply

Are you a wine or liquor industry professional looking for a new opportunity - whether full-time or casual - with a team that truly understands the trade?

At United Cellars, we partner with top wineries in New Zealand, Australia and around the world to deliver premium wine experiences directly to our clients' doors. Established in 2004, we've grown into one of the leading independent wine retailers across New Zealand and Australia.

We're currently expanding our high-performing sales team and are seeking motivated professionals with wine and sales experience, ideally from similar retail, DTC, or hospitality-driven wine businesses.

Why Join Us?

• Flexible working - Work from home or work from our Eden Terrace office, just minutes from Auckland's CBD.
• Hybrid and remote opportunities, including the ability to work abroad with the right setup after training.
• Uncapped commissions - OTE of $35/ph
• No cold calling - All leads are warm and sourced from active clients or engaged lists
• Structured onboarding and ongoing support from a tight-knit, wine-savvy team
• Opportunities for account management and progression into more senior sales roles
• Staff perks include: wine tastings, product education, employee discounts, and more

The Role:

• Conduct outbound wine sales calls to engaged customers
• Build rapport and drive repeat business and referrals
• Provide excellent customer service, including some inbound support
• Work with an evolving portfolio of wines and offers
• Track performance and meet achievable KPIs
• Contribute to a supportive, performance-focused culture

What We're Looking For:

• Experience in outbound sales (ideally 2+ years in wine, liquor, or FMCG sales)
• Wine industry knowledge - WSET certification highly regarded
• LCQ (New Zealand-wide) recommended
• Excellent communication, time management, and resilience
• Self-motivation and the ability to work independently and as part of a team
• Ability to work a minimum of 30 hours/week (full-time also available)
• Hybrid availability - office days in Eden Terrace + remote work options

When working remotely:

• Stable internet connection (UFB/VDSL)
• PC-compatible headset and quiet, dedicated workspace

Who This Suits:

• Wine reps looking to move off the road
• Hospitality professionals ready to pivot into sales
• Experienced phone-based sellers looking for a premium product and a strong leadpool
• Industry professionals seeking flexible hours or a casual return to the workforce

If you're passionate about wine, sales, and delivering standout service, we'd love to hear from you.

Job Types: Full-time, Casual

Job Types: Full-time, Part-time, Casual

Pay: From $23.50 per hour

Expected hours: No less than 30 per week

Benefits:

• Employee discount

Schedule:

• Day shift
• Evening shift
• Monday to Friday

Supplementary Pay:

• Commission

Ability to commute/relocate:

• Auckland 1021: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have you worked in a role which requires a sound understanding of the styles and properties of wine?

Experience:

• Sales - Outbound phone, Face to face, Hospitality or Wine: 2 years (Required)

Language:

• English and are proficient in reading and writing (Required)

License/Certification:

• WSET or equivalent wine experience (Required)

Work Location: In person

Sound like your kind of role?

Apply below or via [e-mail] with your CV.