Digital Marketing & Social Media Coordinator

United Cellars; Albert-Eden; Hybrid; NZD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible hybrid work

Wine tastings and VIP events

Employee wine discounts

Career progression

Job summary

United Cellars is seeking a Digital Marketing & Social Media Coordinator to own paid ads and social strategy for a premium wine brand. You’ll lead campaign execution across Google Ads and social channels, and help shape our brand voice online.

You’ll collaborate with in-house marketing and events, with a flexible hybrid setup including Mount Eden office and remote work. The role offers opportunities to attend wine tastings and develop content across newsletters, blogs, and landing pages.

Qualifications

• 2–3+ years in a digital marketing or campaign execution role.
• Proven experience with Google Ads creation, budget management, optimization and analysis.
• Familiarity with Meta Ads Manager, targeting and performance tools.
• Strong copywriting and content creation skills.
• Basic design/editing experience (Canva, Photoshop).
• Working knowledge of SEO/SEM and analytics.
• Excellent time management and communication skills.

Responsibilities

• Lead digital campaign execution and performance tracking across paid and organic channels.
• Shape brand voice online and manage content across social platforms (IG, Facebook, LinkedIn, YouTube).
• Manage Meta Business Suite campaigns and audiences, including basic paid ad management.
• Monitor community engagement and respond to messages and comments.
• Develop content for newsletters, blogs, landing pages, and eCommerce promotions.
• Track and report campaign performance using GA, Meta Insights and dashboards.
• Collaborate with events team to capture/post event content (occasional after-hours work).
• Support SEO efforts through keyword alignment and campaign integration.
• Contribute to ongoing brand and customer research.

Skills

Campaign execution

Google Ads

Meta Ads Manager

Copywriting

Content creation

SEO/SEM

Analytics

Time management

Autonomy

Tools

Google Analytics

Canva

Photoshop

Job description

Are you a digital marketer with proven campaign experience, looking to take ownership of paid ads and social strategy for a premium wine brand?

Join United Cellars, one of Australia and New Zealand’s leading independent wine retailers, and help shape the way we engage with customers online.

We extended our candidate search for a Digital Marketing & Social Media Coordinator with hands-on experience in Google Ads, Meta Business Suite, and multi-channel content creation to support our in-house marketing and events team. You’ll work across exciting campaigns, grow our digital reach, and support event content while enjoying wine perks and a flexible, hybrid setup.

What you'll be doing:

You’ll take the lead on digital campaign execution and performance tracking across paid and organic channels, while also helping shape our brand voice online.

Key responsibilities:

• Plan, build, and optimise Google Ads campaigns, including keyword research, copywriting, A/B testing, retargeting, and reporting
• Create, schedule, and manage content across social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Manage Meta Business Suite campaigns and audiences, including basic paid ad management
• Monitor community engagement and respond to messages and comments
• Develop content for newsletters, blogs, landing pages, and eCommerce promotions
• Track and report on campaign performance using Google Analytics, Meta Insights, and ad dashboards
• Collaborate with the events team to capture and post event content (occasional after-hours work required)
• Support SEO efforts through keyword alignment and campaign integration
• Contribute to ongoing brand and customer research
• Assist with day-to-day marketing admin and campaign coordination tasks

What we’re looking for:

You’re a confident, self-motivated marketer with a hands-on, campaign-first mindset. You understand the role of performance marketing and enjoy seeing measurable results from your work.

Essential skills and experience:

• 2-3+ years' experience in a digital marketing or campaign execution role
• Proven experience with Google Ads campaign creation, budget management, optimisation, and analysis
• Familiarity with Meta Ads Manager, Facebook/Instagram ad targeting and performance tools
• Strong copywriting and content creation skills
• Basic design and editing experience (e.g. Canva, Photoshop)
• Working knowledge of SEO/SEM, performance tracking, and Google Analytics
• Excellent time management and communication skills
• Ability to work autonomously and as part of a small, collaborative team

Bonus (but not required):

• Wine industry knowledge or a personal interest in wine
• Experience with email marketing tools (e.g. Dot Digital, Klaviyo)
• Photography or videography skills for content creation

What’s in it for you:

• Flexible hybrid work: mix of office (Mount Eden) and work-from-home
• Be part of a premium wine brand with a loyal and engaged customer base
• Work alongside a passionate and experienced digital, marketing and events team
• Opportunities to attend wine tastings and VIP events
• Employee wine discounts and monthly product tastings
• Career progression within a growing, independent business

Rate/salary negotiable based on experience - let’s chat!