Marketing Data & Tech Innovator

Air New Zealand Limited; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Air New Zealand Limited is seeking a Marketing Data and Technology Specialist to help personalise customer experiences by optimizing the marketing tech stack and data flows. You will work across teams to design, implement and optimize solutions that deliver measurable marketing outcomes and enable scalable, reliable delivery.

You will apply AI and emerging technology to drive improvements in audience segmentation, journeys and multi-channel activation, while maintaining robust data governance

Qualifications

• Experience with omnichannel platforms and data-driven marketing.
• Knowledge of data governance, privacy legislation, and customer lifecycle automation.
• Strong documentation, communication and training delivery skills.
• Familiarity with data analysis tools like SQL or Python.

Responsibilities

• Develop and maintain understanding of marketing and advertising tech stack and data flows to support design and delivery.
• Assist in implementing and optimizing marketing tech and data solutions for scalable activity.
• Coordinate delivery and build capability through documentation and training.
• Apply AI, automation, and emerging tech to improve marketing effectiveness and adoption.
• Enable audience segmentation, journeys and multi-channel campaign activation with tech support.
• Build and support data pipelines and integrations for marketing data use.
• Develop and maintain scalable campaign components and platform capabilities.
• Troubleshoot platform, data, integration, and campaign issues with day-to-day support.

Skills

Omnichannel platforms

Customer data platforms

Data warehouses

Experimentation platforms

Advertising technology

AI-enabled marketing

SQL / Python

Ambiguity navigation

Education

Tertiary qualification in a relevant business, analytical, or technology discipline

Tools

Braze

Hightouch

Snowflake

Optimizely

Google Marketing Platform

Flashtalking

Meta

Job description

Air New Zealand Limited is seeking a Marketing Data and Technology Specialist to help personalise customer experiences by optimizing the marketing tech stack and data flows. You will work across teams to design, implement and optimize solutions that deliver measurable marketing outcomes and enable scalable, reliable delivery.

You will apply AI and emerging technology to drive improvements in audience segmentation, journeys and multi-channel activation, while maintaining robust data governance