Senior Marketing Acquisition Specialist - Fixed-Term Contract

Air New Zealand; Auckland; On-site; NZD 90,000 - 140,000; Part time

Job summary

Air New Zealand is seeking a Senior Marketing Acquisition Specialist on a 12‑month fixed-term contract to drive acquisition across paid, owned, earned and shared channels. You will connect customer, market and commercial insight to shape audience, propositions and delivery across omni-channel marketing efforts.

You’ll lead experimentation, measurement and performance insights to optimise investment and outcomes, while coaching teams and elevating marketing practice across our cross-functional

Responsibilities

• Lead acquisition marketing strategy, connecting customer, market and commercial insight to clear decisions and outcomes.
• Identify and prioritise opportunities to capture current demand and create future demand across key customer segments.
• Work closely with internal and agency teams to build audience, proposition and channel approaches across paid, owned, earned and shared channels.
• Use data, experimentation and measurement to improve marketing effectiveness and guide investment.
• Share your expertise, coach others and help lift marketing practice, standards and capability.

Job description

Senior Marketing Acquisition Specialist - Fixed-Term Contract

• Contract

Kia ora!

Marketing at Air New Zealand is evolving, and we're looking for a Senior Marketing Acquisition Specialist to join us on a 12-month fixed term contract. Our vision is to be world-leading in creating sustainable customer value through intelligent human connection.

About the role

Our Marketing Acquisition teams are focused on helping customers discover, consider and choose Air New Zealand. We balance short-term revenue opportunities with longer-term demand creation and customer preference by identifying who we are trying to reach, what matters to them, where we should show up, and how we know our activity is working. From strategic thinking to omni-channel delivery, you’ll work within cross-functional squads to create marketing that earns attention and delivers results.

And because the marketing landscape doesn’t exactly sit still, you’ll help us experiment, learn and find better ways to connect with customers - including making thoughtful use of emerging channels, technology and AI.

You’ll get to

• Lead acquisition marketing strategy, connecting customer, market and commercial insight to clear decisions and outcomes.
• Identify and prioritise opportunities to capture current demand and create future demand across key customer segments.
• Work closely with internal and agency teams to build audience, proposition and channel approaches across paid, owned, earned and shared channels.
• Use data, experimentation and measurement to improve marketing effectiveness and guide investment.
• Share your expertise, coach others and help lift marketing practice, standards and capability.

What you’ll bring

You’ll bring significant experience in acquisition, digital marketing, or a related discipline, along with a strong understanding of audiences, propositions, channels and customer journeys. You’ll know how to balance customer needs with commercial opportunities and make considered decisions about where marketing can have the greatest impact.

Curiosity is valued. You'll be comfortable interpreting performance and customer insights, asking good questions of the data, measuring impact and using evidence and experimentation.

You’ll be someone who can build credibility and influence across a cross-functional environment. You can make sense of complexity, tell a clear strategic story, challenge constructively and bring others with you.

Experience in the below would be advantageous but not essential:

• Travel, loyalty, retail, ecommerce or other complex customer environments.
• MarTech platforms such as Braze, Hightouch and Payload.
• Agile ways of working

Why Air New Zealand?

Marketing an airline is full of interesting challenges. With millions of customers at home and across the globe, you’ll get to see the visible impact of your work. Join a marketing community that’s bringing customer insight, creativity, data and technology together in new ways - helping shape the next chapter of one of Aotearoa’s most loved brands.

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

\"Seek to bring distant horizons closer. Once near, seize them and make them your reality.\"

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