Marketing Data and Technology Specialist

Air New Zealand Limited; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Air New Zealand Limited is seeking a Marketing Data and Technology Specialist to help personalise customer experiences by optimizing the marketing tech stack and data flows. You will work across teams to design, implement and optimize solutions that deliver measurable marketing outcomes and enable scalable, reliable delivery.

You will apply AI and emerging technology to drive improvements in audience segmentation, journeys and multi-channel activation, while maintaining robust data governance

Qualifications

• Experience with omnichannel platforms and data-driven marketing.
• Knowledge of data governance, privacy legislation, and customer lifecycle automation.
• Strong documentation, communication and training delivery skills.
• Familiarity with data analysis tools like SQL or Python.

Responsibilities

• Develop and maintain understanding of marketing and advertising tech stack and data flows to support design and delivery.
• Assist in implementing and optimizing marketing tech and data solutions for scalable activity.
• Coordinate delivery and build capability through documentation and training.
• Apply AI, automation, and emerging tech to improve marketing effectiveness and adoption.
• Enable audience segmentation, journeys and multi-channel campaign activation with tech support.
• Build and support data pipelines and integrations for marketing data use.
• Develop and maintain scalable campaign components and platform capabilities.
• Troubleshoot platform, data, integration, and campaign issues with day-to-day support.

Skills

Omnichannel platforms

Customer data platforms

Data warehouses

Experimentation platforms

Advertising technology

AI-enabled marketing

SQL / Python

Ambiguity navigation

Education

Tertiary qualification in a relevant business, analytical, or technology discipline

Tools

Braze

Hightouch

Snowflake

Optimizely

Google Marketing Platform

Flashtalking

Meta

Job description

Kia ora!

As a Marketing Data and Technology Specialist, you'll help teams around the business deliver personalised experiences to millions of customers by making sure we get the most from our marketing and advertising platforms. We're focused on helping the business transform the way it connects with customer, and you'll have the opportunity to help shape the steps we take to get there.

We're a collaborative team that brings marketing, data and technology expertise together to solve complex challenges and build capability for the future. If you're interested in customer experience, curious about emerging technology and motivated by using data and technology to improve marketing outcomes, we'd love to have you onboard.

How you'll make an impact

• Develop and maintain a strong understanding of the marketing and advertising technology stack, platform integrations and data flows to support effective solution design, troubleshooting and marketing delivery.
• Contribute to the implementation, integration and ongoing optimisation of marketing and advertising technology and data solutions that enable scalable and reliable marketing activity.
• Build marketing and advertising technology capability through effective delivery coordination, requirements gathering, documentation, knowledge sharing, training and platform support.
• Apply artificial intelligence, automation and emerging technology to improve marketing effectiveness, identifying appropriate use cases, critically evaluating outputs and supporting the adoption of new capabilities and ways of working.
• Enable audience segmentation, customer journeys and multi-channel campaign activation by providing the technology, data and technical support required for effective marketing delivery.
• Develop and support data pipelines and integrations that enable reliable use of customer and marketing data across the marketing and advertising technology stack.
• Build, test and maintain scalable campaign components and platform capabilities that enable reliable marketing execution.
• Investigate, troubleshoot and resolve platform, data, integration and campaign issues, providing day-to-day technical support to maintain reliable and effective marketing delivery.

What we're looking for

• Tertiary qualification in a relevant business, analytical, or technology discipline.
• Experience with omnichannel communication platforms (e.g. Braze), customer data platforms (e.g. Hightouch), data warehouses (e.g. Snowflake), experimentation platforms (e.g. Optimizely), advertising technology (e.g. Google Marketing Platform, Flashtalking, Meta) or comparable technologies.
• Experience applying artificial intelligence-enabled marketing, automation, personalisation or journey optimisation.
• Knowledge of marketing best practice, data governance, privacy legislation, and customer lifecycle automation.
• Strong documentation, communication, and training delivery skills.
• Experience or interest in solution design, architecture, or cyber security would be beneficial, but is not essential.
• Familiarity with data analysis tools such as SQL, Python, or similar.
• Ability to navigate ambiguity, simplify technical complexity, and bring intellectual curiosity to unfamiliar problems and emerging technology.

If you meet most of the criteria and are excited by the opportunity, we'd love to hear from you.

Ready for take off?

If you're passionate about customer experience, excited by the possibilities of AI, and ready to help shape the future of marketing technology at Air New Zealand, we'd love to hear from you.

Applications close 15th October 2026.

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."