Marketing/Business Intelligence Analyst

Sourced It Recruitment; Christchurch; Hybrid; NZD 65,000 - 95,000; Full time

Job summary

Sourced IT Recruitment is helping a Christchurch-based role with hybrid flexibility for a Marketing Analyst who can translate marketing questions into data insights. You will work with data from Google Analytics, Salesforce, and Power BI to support a wide range of initiatives and improve campaign performance.

The ideal candidate will have experience in marketing analytics, client engagement, and the ability to translate insights into actionable recommendations across channels and funnels.

Qualifications

• Experience translating business questions into data insights for marketing initiatives.
• Ability to support decision making with data and insights.

Responsibilities

• Translate business questions into data problems and provide actionable insights for marketing initiatives.
• Turn insights into recommendations across campaigns, segmentation, channel analysis and funnel optimization.
• Collaborate with marketing teams and BI professionals to deliver analyses in a hybrid Christchurch role.

Skills

Marketing analytics

Client engagement

Data storytelling

Cross-functional collaboration

Tools

Power BI

Google Analytics

Salesforce Cloud

Bright Pattern

Monday.com

Job description

• Provide BI insights to support a wide range of marketing initiatives
• NZ brand leader with amazing company culture and learning opportunies
• Christchurch based role with hybrid flexibility

Join our favourite client providing Marketing Analytics and BI within a specialist BI team. Travel Industry, fast growth, fun team!

What our client can offer:

This is a company you'll want to stick with. Fun, supportive team culture, growth plus, complexity and hybrid working. It's all on offer! Consistently named one of NZ's 'Best places to work', this is one our favourite clients, and somewhere you can genuinely make your mark.

A household name, enterprise scale business with reach across New Zealand Australia, and Europe, you'll be joining a team of specialist BI professionals with a focus on Marketing Analytics.

What you will do:

As a marketing analyst with technical BI experience - you'll not only work with data but also speak the language of marketing. You'll be translating business questions into data problems and turning insights into meaningful recommendations, providig insights to support a wide range of marketing initiatives. These could include (but not be limited to) campaign performance, customer segmentation, channel analysis and marketing funnel optimalisation.

This is a role that genuinely straddles technical BI (PowerBI/Fabric) with Marketing Analytics (Google, Salesforce) and would be well suited to a mid career professional

Skills and experience we are looking for:

• Marketing Analytics tools of the trade: Google analytics, Salesforce cloud, Power BI, Bright Pattern, Monday.com would be beneficial!
• Ability to translate business questions into data problems and turn data insights into meaningful recommendations.
• Light BA skills - Comfortable engaging with clients, building relationships, and supporting decision making with data
• Team player - this is a company that's all about it's people. Team players needed!

Please note - to be considered for this position, you will need to be holding current New Zealand working rights and be available to be located full time in Christchurch.