Campaign Analytics Specialist

Digital Garage; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work flexibility

On-site in Auckland

Job summary

Digital Garage is seeking a campaign specialist to bridge technical audience deployment with commercial insight in a hybrid Auckland-based role. You will own complex audience builds, oversee end-to-end campaign workflows, and deliver rigorous post-campaign analyses to guide future spend and strategy.

The role focuses on practical data delivery, leveraging BigQuery, Tableau and Looker Studio to automate reporting and drive measurable impact across digital and loyalty channels.

Qualifications

• 2–3+ years of experience in campaign operations, audience management, or marketing analytics in retail, FMCG, or loyalty sectors.
• Advanced SQL skills and ability to build segmentation logic.
• Strong ability to translate data into actionable business insights and communicate clearly.

Responsibilities

• Write and optimise advanced SQL queries in Google BigQuery to build segmentation logic and cohorts.
• Oversee campaign deployment workflows during peak retail cycles with data integrity and peer review.
• Lead post-campaign analyses, evaluating incrementality, margin return, and customer behavior shifts.
• Automate recurring operational reporting and dashboards using BigQuery, Tableau, or Looker Studio.
• Collaborate with marketing, loyalty, and digital teams to translate transaction data into business strategies.

Skills

SQL

BigQuery

Campaign analytics

Tools

Tableau

Looker Studio

BigQuery

Job description

Step into a high-impact contract bridging hands-on SQL audience delivery and commercial campaign insights for a major NZ retail brand!

Why You’d Like It

If you thrive at the intersection of technical data delivery and real-world commercial impact, this contract role is built for you. You will step into a pivotal, high-visibility seat where your work directly shapes major nationwide customer touchpoints, backing your decisions with massive consumer datasets and modern cloud tools.

The Story

With key retail trading periods fast approaching, this dedicated campaign intelligence team is gearing up for significant customer activity. To ensure seamless end-to-end execution and robust commercial measurement, they need a seasoned campaign specialist who can hit the ground running, take ownership of complex audience builds, and unpack post-campaign performance with clarity.

Company Profile

You will be joining one of New Zealand's premier consumer retail organisations, home to an everyday loyalty programme relied on by millions of Kiwis. Known for investing heavily in modern data platforms and maintaining a collaborative, supportive working environment, they put customer insights at the heart of everything they do.

Your Role

In this role, you will bridge the gap between technical audience deployment and commercial insight, driving end-to-end campaign excellence across digital and loyalty channels. You will take charge of complex targeting while delivering rigorous analysis that guides future promotional investment.

• Write and optimise advanced SQL queries in Google BigQuery to build segmentation logic, target cohorts, and customer suppression lists.
• Oversee flawless campaign deployment workflows during peak retail cycles, upholding strict peer review and data integrity standards.
• Lead comprehensive post-campaign analyses (PCAs), evaluating true incrementality, margin return, and shifts in customer behaviour.
• Automate recurring operational reporting and dashboarding using BigQuery, Tableau, or Looker Studio to reduce manual friction.
• Partner with marketing, loyalty, and digital commercial squads to translate granular transaction data into practical business strategies.

Benefits

• Growth opportunities and the potential to go permanent in the near future
• Genuine hybrid working flexibility with modern Auckland hub offices (minimum 3 days on-site).
• A high-calibre team culture that values collaboration, curiosity, and fresh ideas.
• Direct exposure to large-scale retail datasets and cutting-edge automation workflows.

Your Fit

You bring 2-3+ years of solid experience across campaign operations, audience management, or marketing analytics within fast-moving retail, FMCG, or loyalty environments. You are a natural problem-solver with advanced SQL capabilities, a sharp eye for detail, and a solid grasp of test-and-control incrementality. Above all, you are commercially astute, communicate complex data simply, and take pride in delivering clean, dependable results from day one.