Digital Marketing Coordinator

King&Co; Tauranga; On-site; NZD 65,000 - 90,000; Full time

Job summary

Mitchells Nutrition, a Kiwi-owned natural nutrition brand, is seeking a Digital Marketing Coordinator to bring the brand to life across digital channels from Mount Maunganui. You’ll work closely with the Head of Marketing on campaigns, eCommerce, email, social content and creator partnerships, translating strategy into high‑quality execution.

You’ll manage multi-channel activities, craft on-brand copy, and help grow brand impact through Shopify and email lifecycle campaigns.

Qualifications

• Around 2 to 3 years’ experience in marketing, digital marketing, eCommerce, social media or content.
• An interest in health, nutrition, wellness or related consumer brands.
• Good writing skills and an understanding of what makes digital content engaging.
• Strong organisation and attention to detail.
• A creative mindset and a strong instinct for digital and social content.
• Confidence working across digital platforms and learning new systems.
• A proactive approach and the ability to take direction while using initiative within your role.
• A collaborative, positive attitude and comfort working in a small, fast moving team.
• Nice to have: Shopify, Klaviyo, Canva, CapCut, Adobe Creative Suite, Meta Business Suite, GA4, Meta Ads Manager, Google Ads or similar platforms.

Responsibilities

• Support the delivery of marketing campaigns across website, email, social and other digital channels.
• Build and publish digital campaign activity and keep timelines, assets and activity on track.
• Take day-to-day ownership of campaign production once direction has been agreed, coordinating tasks, assets, approvals and deadlines through to launch.
• Prepare executional briefs for content, design and other marketing deliverables based on agreed campaign direction.
• Draft on-brand marketing copy across social, email, website and campaign touchpoints from agreed messaging and direction.
• Create, film, edit and repurpose engaging content across Reels, TikTok, Stories, email and website.
• Write social captions and marketing copy in the Mitchells Nutrition tone of voice.
• Build, test and schedule Klaviyo campaigns and support email and customer lifecycle activity.
• Complete day-to-day Shopify updates, including products, promotional content, imagery, landing pages and campaign merchandising.
• Coordinate creators, UGC, affiliates, product sends and content assets.
• Monitor digital activity, update agreed reporting and flag issues or opportunities.
• Support product launches, events, sponsorships and brand activations.

Skills

Digital marketing

Content creation

Social media

Copywriting

Tools

Shopify

Klaviyo

Canva

CapCut

Adobe CC

Meta Business Suite

GA4

Google Ads

Meta Ads Manager

Job description

Be part of building a brand rooted in tradition and designed for modern life.

Mitchells Nutrition is a Kiwi owned, purpose driven nutrition brand born from a simple family recipe and grown into a trusted natural health business. Our story starts with nose to tail bone broth and continues to evolve into a growing range of natural nutrition products designed to support everyday health and wellbeing.

We’re looking for a creative and digitally confidentDigital Marketing Coordinatorto help bring the Mitchells Nutrition brand to life across our digital channels.

Working closely with our Head of Marketing, you’ll be hands on with campaigns, eCommerce, email, social media, content and creators, turning agreed campaign direction into high quality execution and helping keep our marketing activity moving.

Why this role stands out

Hands on variety:Get involved across campaigns, eCommerce, email, social media, content and creator activity.

Purpose led brand:Help bring to life a brand that believes in nourishing the whole body through natural, traditional nutrition, translated for modern life.

Create and execute:From building digital campaigns and updating Shopify to filming content and creating Reels and TikToks, you’ll see your work come to life.

Collaborative, energetic culture:Based in Mount Maunganui, you’ll work alongside a driven team that moves quickly, works closely together and genuinely loves what they do.

Opportunity to grow:Build your capability across digital marketing, eCommerce, CRM and content, with the opportunity to develop and progress as your experience grows.

What You’ll Do

Support the delivery of marketing campaigns across website, email, social and other digital channels.

Build and publish digital campaign activity and keep timelines, assets and activity on track.

Take day-to-day ownership of campaign production once direction has been agreed, coordinating tasks, assets, approvals and deadlines through to launch.

Prepare executional briefs for content, design and other marketing deliverables based on agreed campaign direction.

Draft on-brand marketing copy across social, email, website and campaign touchpoints from agreed messaging and direction.

Create, film, edit and repurpose engaging content across Reels, TikTok, Stories, email and website.

Write social captions and marketing copy in the Mitchells Nutrition tone of voice.

Build, test and schedule Klaviyo campaigns and support email and customer lifecycle activity.

Complete day-to-day Shopify updates, including products, promotional content, imagery, landing pages and campaign merchandising.

Coordinate creators, UGC, affiliates, product sends and content assets.

Monitor digital activity, update agreed reporting and flag issues or opportunities.

Support product launches, events, sponsorships and brand activations.

What you’ll bring

Around 2 to 3 years’ experience in marketing, digital marketing, eCommerce, social media or content.

An interest in health, nutrition, wellness or related consumer brands.

Good writing skills and an understanding of what makes digital content engaging.

Strong organisation and attention to detail.

A creative mindset and a strong instinct for digital and social content.

Confidence working across digital platforms and learning new systems.

A proactive approach and the ability to take direction while using initiative within your role.

A collaborative, positive attitude and comfort working in a small, fast moving team.

Nice to have:Experience with Shopify, Klaviyo, Canva, CapCut, Adobe Creative Suite, Meta Business Suite, GA4, Meta Ads Manager, Google Ads or similar platforms.

Join a purpose-led New Zealand brand bringing traditional nutrition into modern everyday life.

Hands on opportunity to build your digital marketing experience across multiple channels that bring the Mitchells brand to life.

Be part of growing a New Zealand brand with a clear vision, strong foundations and global ambitions.

Collaborative, positive team culture based in beautiful Mount Maunganui.

Make a meaningful contribution during an exciting growth phase.

Ready to join us?

If you’re excited about creating great digital content, bringing campaigns to life and being part of a growing Kiwi brand, we’d love to hear from you.