Head of Growth & Performance Creative

Aotearoa New Zealand Association of Social Workers; Auckland; Hybrid; NZD 300,000 - 450,000; Full time

Job summary

Auckland-based growth operator role to own acquisition and performance creative from day one. You’ll manage Meta/Facebook growth, daily spend decisions, and performance metrics to prove unit economics. As the company scales, you’ll build a dedicated team and scalable systems around you for a major international consumer business.

Ideal candidate has managed significant Meta spend, scaled US acquisition, and built high-volume creative testing processes with internal editors and creators.

Qualifications

• Must have scaled a serious DTC consumer company.
• Experience with large Meta spend and US acquisition.

Responsibilities

• Own Meta/Facebook acquisition and growth metrics.
• Make daily/weekly media scaling decisions.
• Manage CAC, MER, ROAS, LTV and contribution margin.
• Lead creative strategy, hooks and iterations.
• Oversee UGC/creator acquisition and landing-page CRO.
• Build growth reporting and forecasting.
• Hire and lead the performance marketing team.
• Create scalable systems from launch to large media spend.

Skills

Meta ads management

DTC growth

Creative testing

Team leadership

UGC acquisition

Tools

Meta Ads Manager

Job description

Auckland | NZ$300,000 base + up to NZ$150,000 performance bonus

Build the growth engine for a major new US consumer brand

We’re building a new consumer brand for the US market and looking for an exceptional DTC growth operator to own acquisition and performance creative from the beginning.

Our group built KENZZI and now has 7 consumer brands in or entering major retail across the US and other international markets.

This next business is being built differently.

The core growth engine will be Meta, performance creative, recurring revenue and extremely fast creative testing.

We’re well capitalised and prepared to scale spend aggressively once the economics are proven.

We want someone who has already done this at a serious level.

This is not a traditional Head of Marketing role

You won’t be sitting above an agency reviewing reports.

You’ll own the numbers.

You should be comfortable opening Meta Ads Manager yourself, understanding why performance moved, deciding where the next dollar gets spent, and determining what the creative team needs to produce next.

As the business grows, you’ll build the team and systems around you — but you still need to understand the work at operator level.

What you’ll own

You’ll have end-to-end responsibility for:

Meta/Facebook acquisition

Daily and weekly media scaling decisions

CAC, MER, ROAS, LTV and contribution margin

Performance creative strategy

Ad concepts, hooks, angles and iterations

UGC and creator acquisition

Landing pages and CRO

Growth reporting and forecasting

Hiring and leading the performance marketing team

Building the systems required to scale from launch to significant media spend

The team you’ll build

You’ll build and lead a dedicated growth team including:

Performance Marketing Manager

Creative Strategist

Video Editors

Graphic Designer

Influencer & UGC Manager

Ecommerce & Lifecycle Lead

The goal is to create an internal machine capable of producing and testing hundreds of pieces of performance creative every month.

Who we’re looking for

You’ve already helped scale a serious DTC consumer company.

Ideally, you have:

Personally managed significant Meta spend

Scaled customer acquisition in the US

Worked at a DTC business spending millions annually on paid acquisition

Built structured, high-volume creative testing systems

Worked closely with editors, designers and creators

Built or managed internal performance teams

Deep understanding of CAC, LTV and contribution-margin economics

Scaled spend quickly without destroying efficiency

The ability to move between strategy and hands-on execution

Experience operating in fast-moving, founder-led businesses

Experience with scaled DTC brands such as Ridge, HexClad, Caraway, AG1, Hims, ButcherBox, Magic Spoon, NOOD or similar would be highly relevant.

This role probably isn’t for you if

Your background is mainly:

Traditional brand marketing

Corporate marketing

Agency account management

Managing agencies without understanding the ad account yourself

Running relatively small paid-media budgets

Managing teams without remaining close to execution

We’re looking for a growth operator first and a manager second.

Compensation

Plus up to:

NZ$150,000 annual performance bonus

Total annual cash compensation: up to NZ$450,000

The bonus will be tied to measurable outcomes including:

Meta scaling

Revenue growth

Team execution

This is a senior operator role with significant authority, budget responsibility and the ability to build the growth team around you.

Why this is different

You won’t be joining a mature company where the playbook is already fixed.

You’ll be building the growth function from the ground up.

You’ll have:

A dedicated internal team

Direct access to the founder

Authority to hire

A large US market

A product designed around repeat purchasing

Freedom to build the growth system properly

We’re not trying to build another NZ-sized ecommerce company.

The ambition is to build a major international consumer business, and we want the person capable of building the acquisition engine that gets it there.