Growth Operator — Performance & Creative Lead

Aotearoa New Zealand Association of Social Workers; Auckland; Hybrid; NZD 300,000 - 450,000; Full time

Job summary

Auckland-based growth operator role to own acquisition and performance creative from day one. You’ll manage Meta/Facebook growth, daily spend decisions, and performance metrics to prove unit economics. As the company scales, you’ll build a dedicated team and scalable systems around you for a major international consumer business.

Ideal candidate has managed significant Meta spend, scaled US acquisition, and built high-volume creative testing processes with internal editors and creators.

Qualifications

• Must have scaled a serious DTC consumer company.
• Experience with large Meta spend and US acquisition.

Responsibilities

• Own Meta/Facebook acquisition and growth metrics.
• Make daily/weekly media scaling decisions.
• Manage CAC, MER, ROAS, LTV and contribution margin.
• Lead creative strategy, hooks and iterations.
• Oversee UGC/creator acquisition and landing-page CRO.
• Build growth reporting and forecasting.
• Hire and lead the performance marketing team.
• Create scalable systems from launch to large media spend.

Skills

Meta ads management

DTC growth

Creative testing

Team leadership

UGC acquisition

Tools

Meta Ads Manager

Job description

Auckland-based growth operator role to own acquisition and performance creative from day one. You’ll manage Meta/Facebook growth, daily spend decisions, and performance metrics to prove unit economics. As the company scales, you’ll build a dedicated team and scalable systems around you for a major international consumer business.

Ideal candidate has managed significant Meta spend, scaled US acquisition, and built high-volume creative testing processes with internal editors and creators.