Growth & Demand Gen Lead — Hybrid, B2B SaaS

Joyous; New Zealand; Hybrid; NZD 100,000 - 150,000; Full time

Benefits offered by this job

Equity

Remote-friendly

Job summary

Joyous in Auckland, New Zealand, is looking for a Growth Marketer to scale our hybrid go-to-market model that combines enterprise sales with product-led growth. You’ll design and run experiments to drive awareness, signups, and adoption across digital, product, and partner channels.

In this high-impact role, you’ll collaborate across Marketing, Product, Sales, and Partnerships to build scalable growth engines, optimize onboarding, and translate data into actionable experiments that deliver

Qualifications

• 5+ years in B2B SaaS marketing.
• Proven success in building or scaling growth programs.
• Strong analytics, attribution and experimentation mindset.
• Experience with HubSpot or similar automation/CRM tools.
• Bonus: enterprise SaaS or telco vertical experience.

Responsibilities

• Develop and execute a multi-channel growth strategy across paid, content, SEO, email, social.
• Lead funnel experiments from awareness to activation and retention.
• Collaborate with Product, Engineering, Sales to optimize onboarding and self-serve.
• Own key metrics like traffic, signups, CAC, LTV and activation.
• Create playbooks to replicate success across markets.

Skills

B2B SaaS marketing

Analytics & experimentation

Digital marketing channels

HubSpot or similar

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

SEO

Email automation

CRM tools (HubSpot)

Job description

Joyous in Auckland, New Zealand, is looking for a Growth Marketer to scale our hybrid go-to-market model that combines enterprise sales with product-led growth. You’ll design and run experiments to drive awareness, signups, and adoption across digital, product, and partner channels.

In this high-impact role, you’ll collaborate across Marketing, Product, Sales, and Partnerships to build scalable growth engines, optimize onboarding, and translate data into actionable experiments that deliver