Growth and Demand Generation Manager

Joyous

New Zealand

Hybrid

NZD 100,000 - 150,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Equity

Remote-friendly

Job summary

Joyous in Auckland, New Zealand, is looking for a Growth Marketer to scale our hybrid go-to-market model that combines enterprise sales with product-led growth. You’ll design and run experiments to drive awareness, signups, and adoption across digital, product, and partner channels.

In this high-impact role, you’ll collaborate across Marketing, Product, Sales, and Partnerships to build scalable growth engines, optimize onboarding, and translate data into actionable experiments that deliver

Qualifications

5+ years in B2B SaaS marketing.
Proven success in building or scaling growth programs.
Strong analytics, attribution and experimentation mindset.
Experience with HubSpot or similar automation/CRM tools.
Bonus: enterprise SaaS or telco vertical experience.

Responsibilities

Develop and execute a multi-channel growth strategy across paid, content, SEO, email, social.
Lead funnel experiments from awareness to activation and retention.
Collaborate with Product, Engineering, Sales to optimize onboarding and self-serve.
Own key metrics like traffic, signups, CAC, LTV and activation.
Create playbooks to replicate success across markets.

Skills

B2B SaaS marketing

Analytics & experimentation

Digital marketing channels

HubSpot or similar

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

SEO

Email automation

CRM tools (HubSpot)

Job description

Location

New Zealand, Auckland

Employment type

Full time

Location type

Hybrid

Department

Marketing

About Us (The Short Version)

Joyous, is a New Zealand founded cloud-based AI platform that helps organisations get actionable feedback from large audiences through private, one-on-one chats at scale. The platform then automatically delivers a detailed action plan for leaders to execute, with no manual work required. This combination of speed, scale, and AI automation makes Joyous a more efficient, engaging, and action-oriented alternative to legacy survey tools, and far more dynamic than traditional focus groups or interviews.

With a globally distributed team of remote first employees Joyous is already working with some of the world's largest organisations, like AT&T, T-Mobile, Nokia, KFC, Taco Bell and Pizza Hut to name a few. While we are a highly collaborative group of like-minded humans, our team can work in the way that suits them best.

Why This Role Rocks

You’ll be joining at a pivotal moment in Joyous’ growth journey - helping to scale our hybrid go-to-market model that combines enterprise sales with product-led growth.

As our Growth Marketer, you’ll design and run experiments that drive awareness, signups, and adoption across digital, product, and partner channels. You’ll shape how new users discover Joyous, experience its value, and become long-term champions.

This is a high-impact, hands-on role where you’ll collaborate across Marketing, Product, Sales, and Partnerships to build scalable, repeatable growth engines that power the next phase of Joyous.

What You’ll Be Owning (and Loving)

Strategy, Alignment & Growth

Develop and execute a multi-channel growth strategy spanning paid acquisition, content, SEO, email, social, and in-product marketing.
Lead experimentation across the funnel - from awareness to activation, conversion, and retention.
Identify and prioritize acquisition channels and tactics informed by data, insight, and testing.
Collaborate with Product and Engineering to enhance self-serve sign-up, onboarding, and pay-per-use experiences.
Partner with Sales and Partnerships to align digital and product-led growth initiatives with enterprise demand generation.

Driving Measurable Growth

Own key growth metrics including traffic, signups, conversion rates, CAC, LTV, and activation KPIs.
Manage paid campaigns across search, social, and emerging channels with a focus on ROI and scalability.
Build and optimize growth loops that connect acquisition, activation, and expansion.
Create and share playbooks to replicate success across markets and verticals - starting with our proven traction in telco.
Report on performance and insights regularly to drive continuous optimization.

Brand, Content & Campaigns

Collaborate with the team to create compelling, conversion-optimized assets that bring the Joyous story to life.
Develop case studies, landing pages, nurture sequences, and industry-specific campaigns.
Partner with Partnerships and Sales on co-marketing and account-based campaigns that amplify impact.

Customer Insight & Optimization

Analyze behavioral data to identify friction points and improve user journeys.
Test messaging, creative, and offers to improve acquisition and activation.
Translate insights into action - ensuring every experiment contributes to measurable outcomes.

A Bit About You

5+ years in B2B SaaS marketing, ideally in a high-growth or product-led environment.
Proven success in building or scaling growth programs - from paid performance to lifecycle marketing.
Deep familiarity with analytics, attribution, and experimentation frameworks.
Experienced across channels including Google Ads, LinkedIn, SEO, and email automation.
Comfortable collaborating with Product, Sales, and Design on cross-functional growth projects.
Curious, analytical, and relentlessly focused on measurable results.
Experience with HubSpot or similar automation and CRM tools.
Bonus: experience in enterprise SaaS, vertical marketing (especially to the telco industry), or international campaigns.

How we work