Growth-Focused Performance Marketing Lead - Hybrid

Placements24; Queenstown; Hybrid; NZD 64,000 - 96,000; Full time

Benefits offered by this job

Health benefits

Hybrid work arrangement

Professional development

Competitive salary

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid acquisition efforts from Queenstown. This role focuses on driving growth through Google Ads, social campaigns, and other performance-based platforms, with accountability for ROI and KPI achievement.

You will own strategy, execution, and optimization of high-impact campaigns, manage substantial budgets, and collaborate with content, creative, and web teams to maximize conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum of 5 years in performance marketing with a strong focus on paid acquisition channels.
• Proven expertise managing large-scale paid campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data analysis tools.
• Demonstrated ability to manage significant advertising budgets and achieve measurable results.
• Excellent understanding of A/B testing principles and conversion rate optimization (CRO).
• Strong written and verbal communication skills, with the ability to present complex data effectively.
• Strategic thinker with a hands-on approach and a results-oriented mindset.
• Ability to work collaboratively in a team and manage projects effectively.
• Experience with marketing automation and CRM systems is a plus.

Responsibilities

• Develop and implement comprehensive performance marketing strategies across paid search, paid social, display, and other relevant channels.
• Manage and optimize paid advertising campaigns with a focus on achieving target KPIs (e.g., CPA, ROAS, CPL).
• Oversee the allocation and management of the advertising budget, ensuring efficient spend and maximum return on investment.
• Conduct in-depth keyword research, audience segmentation, and targeting to optimize campaign performance.
• Utilize A/B testing methodologies for ad copy, landing pages, and targeting to drive continuous improvement.
• Monitor campaign performance data, analyze results, and generate detailed reports with actionable insights for stakeholders.
• Collaborate with content, creative, and web development teams to ensure campaign assets are optimized for performance.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Identify new opportunities for growth and efficiency within paid media channels.
• Manage relationships with advertising platforms and third-party vendors as needed.

Skills

Analytics

Strategic thinking

Team collaboration

Communication

Hands-on marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

A/B testing tools

Job description

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid acquisition efforts from Queenstown. This role focuses on driving growth through Google Ads, social campaigns, and other performance-based platforms, with accountability for ROI and KPI achievement.

You will own strategy, execution, and optimization of high-impact campaigns, manage substantial budgets, and collaborate with content, creative, and web teams to maximize conversions.