Event-Driven Shopper Activation Manager

Asahi Beverages; New Zealand; On-site; NZD 80,000 - 110,000; Full time

Job summary

Asahi Beverages in New Zealand seeks a Shopper Activation Manager to lead on-premise activation strategy, partnering with the On-Premise Sales team to maximise brand events and sponsorships through connected shopper plans.

You will drive end-to-end activation, working across channels, shaping briefs with Grocery and Traditional Shopper leads, and delivering field execution with energetic, execution-focused leadership.

Qualifications

• 2–5 years in FMCG sales, category, marketing or trade marketing.
• Experience managing events, activations or consumer campaigns.
• Strong project, budget and supplier management skills.
• Confident in influencing customers and cross-functional teams.

Responsibilities

• Lead activation strategy for Events and activations to maximise commercial impact.
• Connect event activation across channels and deliver a coordinated shopper plan.
• Own On-Premise activation end-to-end from annual planning to field execution and review.
• Drive execution in the field with practical sales tools and team briefings.
• Show up during key trading periods, including some weekends and on-site work.

Skills

FMCG sales experience

Event activation management

Budget and supplier management

Stakeholder influence

Execution oriented

Job description

Asahi Beverages in New Zealand seeks a Shopper Activation Manager to lead on-premise activation strategy, partnering with the On-Premise Sales team to maximise brand events and sponsorships through connected shopper plans.

You will drive end-to-end activation, working across channels, shaping briefs with Grocery and Traditional Shopper leads, and delivering field execution with energetic, execution-focused leadership.