Shopper Activation Manager

Asahi Beverages Group; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Asahi Beverages is seeking a Shopper Activation Manager based in Parnell, Auckland. You’ll lead activation across events and on‑premise channels, turning consumer insights into plans and managing budgets, agencies and suppliers to bring brands to life at key venues.

This high‑visibility role balances strategic thinking with hands‑on delivery, partnering with the On‑Premise Sales team and cross‑functional partners to ensure brilliant brand experiences during major events and trading periods,

Qualifications

• 2–5 years’ experience in FMCG sales, category, marketing or trade marketing.
• Experience managing events, activations or consumer‑facing campaigns.
• Strong project, budget and supplier management capability.
• Confidence influencing customers and cross‑functional stakeholders.
• A practical, accountable approach and genuine energy for execution.

Responsibilities

• Lead the shopper activation strategy for Events, developing recommendations for how brand BTL investment is activated around key events and partnering with the Events Manager to maximise the commercial impact of our sponsorships and experiences.
• Connecting event activation across channels, developing the overarching shopper brief and partnering with our Grocery and Traditional Shopper Leads to deliver a coordinated through‑the‑line plan.
• Owning On‑Premise activation end to end, acting as the channel expert and strategic partner to Sales, from annual planning and customer activation through to field execution and performance review.
• Driving execution through the field, developing practical sales tools and materials, leading briefings and ensuring teams are set up to execute brilliantly.
• Showing up when it matters, with the energy and flexibility to lean in during key trading periods, including some weekend and on‑site work.

Skills

FMCG experience

Event activation

Budget management

Supplier management

Stakeholder influence

Job description

Lead shopper activation across events and on-premise channels, bringing iconic beverage brands and experiences to life!

Bring some of our leading beverage brands to life across events and on-premise channels as our Shopper Activation Manager. You’ll turn shopper, consumer and commercial insights into compelling activation plans, from major sponsored events and venue experiences to customer partnering, point-of-sale and field execution.

You’ll take ownership of activations from planning through to execution and review, managing budgets, agencies and suppliers to ensure our brands show up brilliantly wherever people come together to enjoy them.

Based in Parnell and reporting to the Head of Shopper Marketing, you’ll join a team of three channel leads and partner closely with Sales, Marketing, Category, Revenue Planning, customers and external partners.

This is a high‑visibility role for someone who balances strategic thinking with hands‑on delivery and turns great ideas into exceptional experiences.

Key responsibilities

You’ll be our on‑premise activation expert, partnering closely with the On‑Premise Sales team to deliver for our brands and customers.

With a genuine passion for events, you’ll lead activation strategy across channel and shape how we maximise key events through connected, commercially impactful shopper plans.

You’ll succeed by:

• Leading the shopper activation strategy for Events, developing recommendations for how brand BTL investment is activated around key events and partnering with the Events Manager to maximise the commercial impact of our sponsorships and experiences.


• Connecting event activation across channels, developing the overarching shopper brief and partnering with our Grocery and Traditional Shopper Leads to deliver a coordinated through‑the‑line plan.


• Owning On‑Premise activation end to end, acting as the channel expert and strategic partner to Sales, from annual planning and customer activation through to field execution and performance review.


• Driving execution through the field,developing practical sales tools and materials, leading briefings and ensuring teams are set up to execute brilliantly.


• Showing up when it matters, with the energy and flexibility to lean in during key trading periods, including some weekend and on‑site work.

About You

You’re collaborative and comfortable moving between strategic planning and hands‑on delivery. You build trusted relationships, manage complexity and keep projects moving during busy periods. We’re looking for professionals with:

• 2–5 years’ experience in FMCG sales, category, marketing or trade marketing.


• Experience managing events, activations or consumer‑facing campaigns.


• Strong project, budget and supplier management capability.


• Confidence influencing customers and cross‑functional stakeholders.


• A practical, accountable approach and genuine energy for execution.

At Asahi Beverages, we’re passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded.