Shopper Activation Manager

Asahi Beverages; New Zealand; On-site; NZD 80,000 - 110,000; Full time

Job summary

Asahi Beverages in New Zealand seeks a Shopper Activation Manager to lead on-premise activation strategy, partnering with the On-Premise Sales team to maximise brand events and sponsorships through connected shopper plans.

You will drive end-to-end activation, working across channels, shaping briefs with Grocery and Traditional Shopper leads, and delivering field execution with energetic, execution-focused leadership.

Qualifications

• 2–5 years in FMCG sales, category, marketing or trade marketing.
• Experience managing events, activations or consumer campaigns.
• Strong project, budget and supplier management skills.
• Confident in influencing customers and cross-functional teams.

Responsibilities

• Lead activation strategy for Events and activations to maximise commercial impact.
• Connect event activation across channels and deliver a coordinated shopper plan.
• Own On-Premise activation end-to-end from annual planning to field execution and review.
• Drive execution in the field with practical sales tools and team briefings.
• Show up during key trading periods, including some weekends and on-site work.

Skills

FMCG sales experience

Event activation management

Budget and supplier management

Stakeholder influence

Execution oriented

Job description

You'll be our on-premise activation expert, partnering closely with the On-Premise Sales team to deliver for our brands and customers.

With a genuine passion for events, you'll lead activation strategy across channel and shape how we maximise key events through connected, commercially impactful shopper plans.

You'll succeed by:

• Leading the shopper activation strategy for Events, developing recommendations for how brand BTL investment is activated around key events and partnering with the Events Manager to maximise the commercial impact of our sponsorships and experiences.
• Connecting event activation across channels, developing the overarching shopper brief and partnering with our Grocery and Traditional Shopper Leads to deliver a coordinated through-the-line plan.
• Owning On-Premise activation end to end, acting as the channel expert and strategic partner to Sales, from annual planning and customer activation through to field execution and performance review.
• Driving execution through the field, developing practical sales tools and materials, leading briefings and ensuring teams are set up to execute brilliantly.
• Showing up when it matters, with the energy and flexibility to lean in during key trading periods, including some weekend and on-site work.

About You

You're collaborative and comfortable moving between strategic planning and hands-on delivery. You build trusted relationships, manage complexity and keep projects moving during busy periods. We're looking for professionals with:

• 2-5 years' experience in FMCG sales, category, marketing or trade marketing.
• Experience managing events, activations or consumer-facing campaigns.
• Strong project, budget and supplier management capability.
• Confidence influencing customers and cross-functional stakeholders.
• A practical, accountable approach and genuine energy for execution.

Shopper Activation Manager New Zealand