On-Premise & Events Shopper Activation Lead

Asahi Beverages Group; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Asahi Beverages is seeking a Shopper Activation Manager based in Parnell, Auckland. You’ll lead activation across events and on‑premise channels, turning consumer insights into plans and managing budgets, agencies and suppliers to bring brands to life at key venues.

This high‑visibility role balances strategic thinking with hands‑on delivery, partnering with the On‑Premise Sales team and cross‑functional partners to ensure brilliant brand experiences during major events and trading periods,

Qualifications

• 2–5 years’ experience in FMCG sales, category, marketing or trade marketing.
• Experience managing events, activations or consumer‑facing campaigns.
• Strong project, budget and supplier management capability.
• Confidence influencing customers and cross‑functional stakeholders.
• A practical, accountable approach and genuine energy for execution.

Responsibilities

• Lead the shopper activation strategy for Events, developing recommendations for how brand BTL investment is activated around key events and partnering with the Events Manager to maximise the commercial impact of our sponsorships and experiences.
• Connecting event activation across channels, developing the overarching shopper brief and partnering with our Grocery and Traditional Shopper Leads to deliver a coordinated through‑the‑line plan.
• Owning On‑Premise activation end to end, acting as the channel expert and strategic partner to Sales, from annual planning and customer activation through to field execution and performance review.
• Driving execution through the field, developing practical sales tools and materials, leading briefings and ensuring teams are set up to execute brilliantly.
• Showing up when it matters, with the energy and flexibility to lean in during key trading periods, including some weekend and on‑site work.

Skills

FMCG experience

Event activation

Budget management

Supplier management

Stakeholder influence

Job description

Asahi Beverages is seeking a Shopper Activation Manager based in Parnell, Auckland. You’ll lead activation across events and on‑premise channels, turning consumer insights into plans and managing budgets, agencies and suppliers to bring brands to life at key venues.

This high‑visibility role balances strategic thinking with hands‑on delivery, partnering with the On‑Premise Sales team and cross‑functional partners to ensure brilliant brand experiences during major events and trading periods,