Global In-Store Shopper Marketing Lead

ZURU; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

ZURU is seeking a high-ownership Shopper Marketing (Brand Activation) Manager/Senior Manager to lead in-store activations for our global brands from Auckland. You will turn brand strategy into retail-ready executions, owning displays and POS end-to-end across major retailers like Walmart and Target and other grocery/drug partners.

You will collaborate with Design, Sales, Supply, and external vendors, manage activation budgets, and drive continuous improvement across markets.

Qualifications

• 4-5+ years in shopper marketing, retail activation or similar.
• Proven ability to manage multi-stakeholder programs end-to-end.
• Strong creative judgement and design sensibility; approve assets within brand guidelines.

Responsibilities

• Lead in-store shopper activation with global retail partners; translate brand strategy to retail experiences.
• Own end-to-end project management for displays, shippers, floorstands and POS; from briefing to post-activation.
• Drive activation planning across the path to purchase; POS, sampling, promotions and endcaps.
• Partner with account teams across markets to align activation plans with brand objectives and timelines.

Skills

Shopper marketing

Project management

Creative judgement

Design tools

Cross-functional

Vendor mgmt

Education

Bachelor's degree in Marketing/Business

Tools

Design tools (Photoshop/Illustrator)

Job description

ZURU is seeking a high-ownership Shopper Marketing (Brand Activation) Manager/Senior Manager to lead in-store activations for our global brands from Auckland. You will turn brand strategy into retail-ready executions, owning displays and POS end-to-end across major retailers like Walmart and Target and other grocery/drug partners.

You will collaborate with Design, Sales, Supply, and external vendors, manage activation budgets, and drive continuous improvement across markets.