eCommerce Growth Specialist

Florenz; Christchurch; Remote; NZD 85,000 - 120,000; Full time

Benefits offered by this job

Staff budget to purchase products

Join Florenz family of health brands

Job summary

Florenz is seeking an eCommerce Growth Specialist to drive revenue across the customer journey from first click to loyal subscriber. This full-time role can be based in Christchurch or remote within NZ, reporting to the eCommerce Manager.

You’ll test ideas, measure outcomes, and turn insights into results. With at least 2 years in eCommerce, you’ll analyze KPIs like ROAS and LTV, manage Shopify and Klaviyo, and collaborate with agency partners to optimize conversions and order value.

Qualifications

• At least 2 years’ eCommerce experience, ideally with a D2C or global consumer brand.
• A strong grasp of eCommerce KPIs, including conversion rate, ROAS and customer lifetime value
• Hands-on experience with Shopify, Klaviyo, Recharge and reporting tools (Triple Whale and heatmap tools are a bonus)
• Experience working with agency partners
• Strong analytical, communication and stakeholder skills
• Comfort using AI tools for personalisation and automation
• A test-and-learn mindset and a real curiosity about what makes customers tick

Responsibilities

• Retaining and growing customers: you’ll get to know our customers’ full purchase lifecycle and dig into subscriber behaviour.
• Turning data into insight: you’ll build reporting on-site and in CRM, using metrics like LTV, AOV, CAC and conversion rate.
• Owning the CRM: you’ll manage segmentation and list hygiene, emails, and SMS activity.
• Improving conversion: you’ll identify drop-offs and run A/B tests, measuring uplift and reporting results.
• Lifting order value: you’ll shape merchandising with upsells, cross-sells and bundles.
• Working with partners: you’ll collaborate with agency partners for best results.

Skills

eCommerce experience

KPIs

Agency partnerships

Analytics

Communication

Stakeholder skills

AI personalisation

Test & learn

Tools

Shopify

Klaviyo

Recharge

Triple Whale

Heatmap tools

Job description

eCommerce Growth Specialist
Full time | Christchurch or remote within NZ

Who are we?

Xtendlife has been around for over 25 years, creating science backed supplements that bring long-term health and wellbeing support to our customers. Using only the best ingredients, vigorously tested, our products can't get more premium or tried and true. Being manufactured right here in Christchurch on-site, we can hand on heart say we know exactly what goes into every bottle.

What you’ll be doing

At Xtendlife, our customers are at the heart of everything we do. We’re looking for a curious, data-driven eCommerce Growth Specialist to help grow revenue across the whole customer journey, from first click to loyal subscriber.

This is a new role reporting to our eCommerce Manager. It suits someone who enjoys testing new ideas, measuring what works and turning what they learn into results.

Some of the tasks include:

• Retaining and growing customers: You’ll get to know our customers’ full purchase lifecycle and dig into subscriber behaviour, including what drives sign-ups, churn and cancellations, and which saves work.
• Turning data into insight: You’ll build reporting that shows how customers behave on-site and in our CRM, using metrics like LTV, AOV, CAC and conversion rate to guide decisions.
• Owning the CRM: You’ll manage segmentation and list hygiene, build and improve email flows that move the numbers, and support SMS activity.
• Improving conversion: You’ll find where customers drop off between visit, add-to-cart, checkout and purchase, then run A/B tests, measure the uplift and report results to the Ecommerce Manager.
• Lifting order value: You’ll shape merchandising and offers such as upsells, cross-sells and bundles.
• Working with partners: You’ll work closely with our agency partners to get the best results.

What you’ll bring

• At least 2 years’ eCommerce experience, ideally with a D2C or global consumer brand
• A strong grasp of eCommerce KPIs, including conversion rate, ROAS and customer lifetime value
• Hands-on experience with Shopify, Klaviyo, Recharge and reporting tools (Triple Whale and heatmap tools are a bonus)
• Experience working with agency partners
• Strong analytical, communication and stakeholder skills
• Comfort using AI tools for personalisation and automation
• A test-and-learn mindset and a real curiosity about what makes customers tick

Why join us

• A brand-new role where you can shape how we grow
• Flexibility to work from Christchurch with flexibility or remotely anywhere in NZ
• Staff budget to purchase our products
• Join the Florenz family of health & wellness brands that will provide a wider exposure to e-commerce in not just NZ but also the US.

You must have the right to work in New Zealand to apply for this role.