Director of Programmatic Activation

TVNZ Te Reo Tātaki (TVNZ) translates to \"the leading voice\"; Auckland; On-site; NZD 180,000 - 240,000; Full time

Job summary

TVNZ Te Reo Tātaki (TVNZ) invites an Activations Director to lead our audience and programmatic activation strategy, ensuring maximum value from our digital inventory, audience products, and advertising technology ecosystem. You will drive the execution, optimisation and growth of programmatic and data-led advertising solutions while partnering with key teams.

In this senior role, you will help TVNZ stay a market leader in audience activation, programmatic innovation and advertising technology

Qualifications

• Minimum 5 years’ experience in programmatic, audience activation, digital media or related fields.
• Strong understanding of programmatic trading ecosystems, DSPs, SSPs and identity solutions.
• Experience implementing data-driven activation strategies across buying platforms.
• Knowledge of privacy, consent and responsible data practices.
• Demonstrated ability to translate data into commercial opportunities and stakeholder value.

Responsibilities

• Lead TVNZ’s audience and programmatic activation strategy to maximise value across digital inventory.
• Drive execution, optimization and growth of programmatic and data-led advertising solutions.
• Develop activation strategies across buying platforms and partners.
• Collaborate with Sales, Product, Data and Commercial teams to enable targeted activation.
• Provide strategic leadership to keep TVNZ ahead in activation, programmatic innovation and ad tech.

Skills

Programmatic activation

Audience activation

Digital advertising

Advertising technology

Data-driven advertising

Audience measurement

Privacy & data practices

Analytical skills

Problem-solving

Strategic planning

Stakeholder management

Communication & influencing

Tools

DSPs

SSPs

Identity solutions

Job description

TVNZ Te Reo Tātaki (TVNZ) invites an Activations Director to lead our audience and programmatic activation strategy, ensuring maximum value from our digital inventory, audience products, and advertising technology ecosystem. You will drive the execution, optimisation and growth of programmatic and data-led advertising solutions while partnering with key teams.

In this senior role, you will help TVNZ stay a market leader in audience activation, programmatic innovation and advertising technology