Programmatic Director

Publicis Groupe ANZ; Auckland; On-site; NZD 180,000 - 230,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global AI Marcel access

Learning & Development programs

Career Conversations program

Diversity and Inclusion programs

Work Your World program

Job summary

Publicis Groupe ANZ is seeking an experienced Programmatic Director to lead our growing NZ programmatic capability from Auckland. You’ll own strategy, trading, optimisation and delivery across video, CTV, display and audio, while hands-on managing DV360 campaigns and advising senior stakeholders.

You’ll play a pivotal role in scaling our video capability, partnering with agency teams, platform partners and publishers to deliver stronger outcomes for clients and drive performance across major

Qualifications

• 5+ years in the digital ecosystem with strong programmatic experience.
• Hands-on DV360 execution and optimisation capability.
• Experience planning, trading and optimising programmatic campaigns against brand and performance KPIs.

Responsibilities

• Own strategy, trading, optimisation and delivery of programmatic campaigns across video, CTV, display and audio.
• Lead senior stakeholders with strategic recommendations and drive significant media investment.
• Build and scale video capability in collaboration with agency teams and partners.

Skills

Programmatic expertise

Leadership

Analytical skills

Stakeholder management

DV360 hands-on

Tools

DV360

Job description

At Publicis Media Exchange (PMX), the central investment practice for Publicis Media, we bring together scale, technology, marketplace innovation and deep partnerships to deliver smarter media investment for our clients.

We’re growing our programmatic capability in New Zealand and looking for an experienced Programmatic Director to take a leading role in the next phase of that growth. This is an opportunity to sit at the centre of Publicis’ performance ecosystem, leading programmatic video trading across the Groupe and helping bring innovative new solutions to market.

The role — what you’ll do

As Programmatic Director, you’ll be the senior programmatic specialist within PMX, taking ownership of the strategy, trading, optimisation and delivery of programmatic campaigns across video, CTV, display and audio.

This is a hands-on trading role. You’ll be comfortable working directly in DV360 and owning campaign execution and optimisation, while bringing the seniority to lead strategic recommendations, oversee significant media investment and confidently engage with key stakeholders.

You’ll also play a key role in building and scaling our video capability, working closely with agency teams, platform and publisher partners to evolve our offering and deliver better outcomes for clients.

About you — what we’re looking for

You’ll be an experienced programmatic specialist who combines deep trading expertise with strong strategic, analytical and leadership skills. You’ll bring:

• 5+ years’ experience in the digital ecosystem, with strong programmatic expertise
• Deep hands-on experience with DV360
• Proven experience planning, trading and optimising programmatic campaigns against brand and performance KPIs
• Strong programmatic trading and video expertise, with advanced video and CTV experience highly regarded
• Strong analytical and reporting skills, with the ability to turn performance data into clear insights and recommendations
• Confidence leading strategic recommendations and engaging with senior stakeholders
• The ability to manage and support a high-performing programmatic team
• A collaborative, solutions-focused approach and the ability to operate autonomously

Why You'll Love Working with Us

• Shape the future of video: Play a leading role in shaping and growing our video capability.
• Innovation: Work closely with leading platforms and publishers and explore new ways to deliver better outcomes for clients.
• Scale and impact: Work across major brands and high-profile campaigns as part of Publicis’ wider performance ecosystem.
• Career Growth: We offer clear paths for advancement and the chance to work on high-profile projects that make a real impact.
• Flexibility: Enjoy a work environment that values work-life balance and offers flexible working arrangements.

Additional information

Be a part of the Publicis Groupe network, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge - Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affimation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.