Senior Programmatic Lead | Hybrid, Data-Driven Growth

Campfire Digital Recruitment; Auckland; Hybrid; NZD 100,000 - 110,000; Full time

Job summary

Campfire Digital Recruitment – Auckland, North Island, is seeking a senior programmatic media leader to drive strategy and activation across major client accounts.

Reporting to the Activation Director, you will mentor a talented activation team, shape how technology, data and media come together to deliver campaigns with strong ROI, and help advance the agency’s programmatic offering.

Qualifications

• 4-5+ years’ experience across Digital and Programmatic Media.
• At least 2 years' hands‑on experience across key programmatic and digital platforms.
• Strong experience with DV360, The Trade Desk and Campaign Manager 360.

Responsibilities

• Lead the planning, implementation and optimisation of programmatic media campaigns
• Drive performance and ROI across multiple client accounts and channels
• Oversee campaign quality, efficiency and best-practice activation
• Develop strategic, creative and omnichannel programmatic solutions
• Manage, mentor and develop programmatic team members
• Identify and onboard new platforms, technologies and media capabilities
• Build strong relationships with publishers, data and technology partners
• Support resource planning, forecasting and commercial performance
• Develop processes and media buying standards that improve campaign delivery
• Identify growth opportunities across existing client accounts

Skills

Programmatic media

Leadership

ROI optimization

Client management

Tools

DV360

The Trade Desk

Campaign Manager 360

Google Ads

Meta Ads

TikTok Ads

Amazon DSP

Job description

Campfire Digital Recruitment – Auckland, North Island, is seeking a senior programmatic media leader to drive strategy and activation across major client accounts.

Reporting to the Activation Director, you will mentor a talented activation team, shape how technology, data and media come together to deliver campaigns with strong ROI, and help advance the agency’s programmatic offering.