Activation Director

TVNZ Te Reo Tātaki (TVNZ) translates to \"the leading voice\"; Auckland; On-site; NZD 180,000 - 240,000; Full time

Job summary

TVNZ Te Reo Tātaki (TVNZ) invites an Activations Director to lead our audience and programmatic activation strategy, ensuring maximum value from our digital inventory, audience products, and advertising technology ecosystem. You will drive the execution, optimisation and growth of programmatic and data-led advertising solutions while partnering with key teams.

In this senior role, you will help TVNZ stay a market leader in audience activation, programmatic innovation and advertising technology

Qualifications

• Minimum 5 years’ experience in programmatic, audience activation, digital media or related fields.
• Strong understanding of programmatic trading ecosystems, DSPs, SSPs and identity solutions.
• Experience implementing data-driven activation strategies across buying platforms.
• Knowledge of privacy, consent and responsible data practices.
• Demonstrated ability to translate data into commercial opportunities and stakeholder value.

Responsibilities

• Lead TVNZ’s audience and programmatic activation strategy to maximise value across digital inventory.
• Drive execution, optimization and growth of programmatic and data-led advertising solutions.
• Develop activation strategies across buying platforms and partners.
• Collaborate with Sales, Product, Data and Commercial teams to enable targeted activation.
• Provide strategic leadership to keep TVNZ ahead in activation, programmatic innovation and ad tech.

Skills

Programmatic activation

Audience activation

Digital advertising

Advertising technology

Data-driven advertising

Audience measurement

Privacy & data practices

Analytical skills

Problem-solving

Strategic planning

Stakeholder management

Communication & influencing

Tools

DSPs

SSPs

Identity solutions

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

TVNZ Te Reo Tātaki (TVNZ) translates to \"the leading voice\" – Auckland, North Island

Drive the future of digital advertising at TVNZ. Lead our audience and programmatic activation strategy, unlocking the full value of TVNZ’s digital inventory, audience products, and advertising technology ecosystem to deliver outstanding results for advertisers and audiences alike. If you’re passionate about innovation, data-driven advertising, and shaping the future of digital media, we’d love to hear from you.

The opportunity – Te tūranga

The Activations Director reporting to Head of Digital Revenue Solutions and Operations is responsible for leading TVNZ’s audience and programmatic activation strategy, ensuring maximum value is delivered across TVNZ’s digital inventory, audience products and advertising technology ecosystem.

The role drives the execution, optimisation and growth of programmatic and data-led advertising solutions, while developing activation strategies across key buying platforms and partners. Working closely with Sales, Product, Data and Commercial teams, the Activations Director provides strategic leadership that enables advertisers to effectively reach audiences through advanced targeting, audience segmentation and data-driven activation opportunities.

In this senior role, you will be responsible for ensuring TVNZ remains a market leader in audience activation, programmatic innovation and advertising technology solutions.

To be successful, in this role we are looking for the following

• Minimum 5 years’ experience working within programmatic, audience activation, digital media, advertising technology or related fields.


• Strong understanding of programmatic trading ecosystems, DSPs, SSPs, identity solutions and audience targeting methodologies.


• Experience implementing and managing audience and data activation strategies across buying platforms.


• Demonstrated understanding of data-driven advertising and audience measurement.


• Knowledge of the New Zealand media and advertising market.


• Understanding of privacy, consent and responsible data practices.


• Technical & Commercial Capability


• Strong analytical and problem-solving skills.


• Ability to interpret data and transform insights into commercial opportunities.


• Experience evaluating campaign, audience and platform performance.


• Strong strategic planning and stakeholder management capability.


• Confident presenter with excellent communication and influencing skills.

If you would like to find out more about this amazing opportunity, please feel free to call our Head of Talent Acquisitions, Philly Irvine, mobile [phone], she loves to chat about TVNZ careers

About TVNZ

Te Reo Tātaki (TVNZ) translates to \"the leading voice\" and our kaupapa (purpose) is to \"inspire the conversations of Aotearoa.\" Each day TVNZ reaches more than two million Kiwis through channels TVNZ 1, 2, DUKE and our digital entertainment platform, TVNZ+, TVNZ's news site 1news.co.nz ensure we connect with people on the issues that matter to them wherever they are.