Senior Programmatic Manager

Campfire Digital Recruitment; Auckland; Hybrid; NZD 100,000 - 110,000; Full time

Job summary

Campfire Digital Recruitment – Auckland, North Island, is seeking a senior programmatic media leader to drive strategy and activation across major client accounts.

Reporting to the Activation Director, you will mentor a talented activation team, shape how technology, data and media come together to deliver campaigns with strong ROI, and help advance the agency’s programmatic offering.

Qualifications

• 4-5+ years’ experience across Digital and Programmatic Media.
• At least 2 years' hands‑on experience across key programmatic and digital platforms.
• Strong experience with DV360, The Trade Desk and Campaign Manager 360.

Responsibilities

• Lead the planning, implementation and optimisation of programmatic media campaigns
• Drive performance and ROI across multiple client accounts and channels
• Oversee campaign quality, efficiency and best-practice activation
• Develop strategic, creative and omnichannel programmatic solutions
• Manage, mentor and develop programmatic team members
• Identify and onboard new platforms, technologies and media capabilities
• Build strong relationships with publishers, data and technology partners
• Support resource planning, forecasting and commercial performance
• Develop processes and media buying standards that improve campaign delivery
• Identify growth opportunities across existing client accounts

Skills

Programmatic media

Leadership

ROI optimization

Client management

Tools

DV360

The Trade Desk

Campaign Manager 360

Google Ads

Meta Ads

TikTok Ads

Amazon DSP

Job description

Campfire Digital Recruitment – Auckland, North Island

Auckland | Hybrid | Agency | $100,000 - $110,000 + Benefits

Lead programmatic strategy. Develop great people. Shape best-in-class digital media.

Are you an experienced programmatic media specialist ready to step into a senior leadership role?

Join a high-performing digital media agency where you'll lead sophisticated programmatic campaigns, develop a talented activation team, and help shape how technology, data and media come together to deliver outstanding results for leading brands.

This is an outstanding opportunity for someone who combines deep technical programmatic expertise with strong leadership, commercial thinking and a passion for innovation.

What's in it for you?

• Lead programmatic strategy and activation across major client accounts
• Manage and mentor a talented team of digital media specialists
• Work across leading DSPs, ad-tech platforms and emerging technologies
• Influence agency processes, products and media buying standards
• Build relationships with leading publishers, data and technology partners
• Hybrid working within a collaborative, high-performing agency
• Genuine opportunity to influence the future direction of the programmatic offering

About the Role

Reporting to the Activation Director, you'll oversee the planning, implementation, management and optimisation of programmatic media activity across a diverse portfolio of clients.

You’ll take responsibility for delivering consistently high-quality campaigns, improving performance and ROI, and ensuring client objectives are achieved across multiple programmatic channels. You'll also help develop new products, technologies and processes that strengthen the agency’s overall digital media capability.

Beyond campaign delivery, this is a genuine leadership role. You’ll coach and develop team members, manage resources, contribute to commercial performance and build strong relationships across clients, publishers, data and technology partners.

Key Responsibilities

• Lead the planning, implementation and optimisation of programmatic media campaigns
• Drive performance and ROI across multiple client accounts and channels
• Oversee campaign quality, efficiency and best-practice activation
• Develop strategic, creative and omnichannel programmatic solutions
• Manage, mentor and develop programmatic team members
• Identify and onboard new platforms, technologies and media capabilities
• Build strong relationships with publishers, data and technology partners
• Support resource planning, forecasting and commercial performance
• Develop processes and media buying standards that improve campaign delivery
• Identify growth opportunities across existing client accounts

About You

You’ll be a senior digital media professional who combines strong hands‑on programmatic knowledge with the ability to lead people, clients and complex campaigns.

You're comfortable operating across strategy and execution, understand the commercial implications of media decisions and enjoy developing people around you.

You’ll also be naturally curious about new technology, platforms and data solutions and confident translating complex digital media concepts into clear recommendations for clients and internal stakeholders.

What You’ll Bring

• 4-5+ years’ experience across Digital and Programmatic Media
• At least 2 years' hands‑on experience across key programmatic and digital platforms
• Strong experience with DV360, The Trade Desk and Campaign Manager 360
• Broader platform knowledge across Google Ads, Meta, TikTok and Amazon DSP
• Experience managing and leading performance-focused client accounts
• Strong knowledge of ad-tech, data, measurement and digital media optimisation
• Experience coaching, mentoring or managing junior team members
• Excellent client and stakeholder management skills
• Strong commercial acumen, analytical thinking and problem‑solving ability
• Exposure to DCO, MMPs, APIs or marketing automation would be advantageous

Salary: $100,000 - $110,000 + Benefits

About Campfire

Campfire is New Zealand's specialist recruitment agency for Digital Marketing, E-commerce, Digital Media, and Creative talent.

We recruit permanent, contract, and freelance professionals across New Zealand and partner with some of the country's most innovative agencies, brands, and technology businesses.