Growth-Minded Digital Marketing Strategist & Campaign Lead

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Professional development

Job summary

Placements24 is seeking a highly analytical Digital Marketing Strategist & Campaign Manager in Queenstown. You will develop and execute data-driven marketing strategies across SEO, SEM, social, email, and content marketing to drive growth and customer acquisition.

The role requires 5+ years in digital marketing, strong analytics, and experience with Google Analytics/Ads. Hybrid work arrangement with teams in Queenstown, Eastern Cape.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications or related field.
• Minimum of 5 years in digital marketing with strategy and campaign management.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media, email marketing platforms, and analytics tools (Google Analytics).
• Strong analytical skills to translate data into actionable insights.
• Excellent project management and organizational skills.
• Experience in e-commerce marketing is a significant advantage.
• Hybrid work model with team in Queenstown, Eastern Cape.

Responsibilities

• Develop data-driven digital marketing strategies to achieve business objectives.
• Manage and execute integrated online campaigns across SEO, SEM, social media, email, and display advertising.
• Monitor, analyze, and report on campaign performance, identifying optimization opportunities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with content creators, designers, and web developers for cohesive campaigns.
• Optimize website content and landing pages for SEO and UX.
• Stay updated with digital marketing tools, techniques and best practices.
• Develop and manage A/B testing strategies to improve conversions.

Skills

Strategy development

Campaign management

Data analysis

SEO

SEM

Social media

Email marketing

Content marketing

A/B testing

Conversion optimization

Education

Bachelor's degree in Marketing

Related field (Business, Communications)

Tools

Google Analytics

Google Ads

Bing Ads

Job description

Placements24 is seeking a highly analytical Digital Marketing Strategist & Campaign Manager in Queenstown. You will develop and execute data-driven marketing strategies across SEO, SEM, social, email, and content marketing to drive growth and customer acquisition.

The role requires 5+ years in digital marketing, strong analytics, and experience with Google Analytics/Ads. Hybrid work arrangement with teams in Queenstown, Eastern Cape.