Digital Marketing Manager

Blood Cancer NZ; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Blood Cancer NZ is seeking a digital marketing professional to lead in-house campaigns with a strong focus on Meta and Google Ads. You will manage one direct report, the Marketing Assistant, and work with fundraising and marketing teams to drive awareness, engagement and support for blood cancer patients and families.

You will plan, build and optimise paid campaigns, manage budgets, track performance with analytics and continuously improve ROI.

Qualifications

• Proven digital marketing experience focusing on Meta and Google Ads campaigns.
• Experience planning building and optimising Meta/Google Ads campaigns with CMS familiarity.
• Some people management experience is ideal.
• Knowledge of email marketing and CRM platforms is helpful.

Responsibilities

• Work with Marketing and Fundraising teams to deliver digital fundraising campaigns.
• Plan, build, manage and optimise Meta and Google Ads campaigns including targeting, testing and tracking.
• Create and implement digital and social media strategies supporting Blood Cancer NZ's services and fundraising.
• Manage and develop the Marketing Assistant with clear priorities and feedback.
• Lead maintenance and development of owned websites using CMS to improve user experience.
• Provide monthly campaign reporting with analytics-driven insights.

Skills

Meta Ads

Google Ads

CMS

Team leadership

Email marketing

CRM platforms

Data analytics

Budgeting

Tools

Google Analytics

Job description

About the role

A varied digital role with a strong focus on Meta and Google advertising. Reporting to the Head of Marketing & Engagement, you'll deliver campaigns in-house and manage one direct report, our Marketing Assistant, supporting their development and building their digital skills. This role is busy, varied and integral to our work.

Key responsibilities

• Work closely with the Marketing and Fundraising teams to deliver digital fundraising campaigns across our events, including Shave for a Cure, the Firefighter Sky Tower Challenge and the Step Up Sky Tower Challenge.

• Plan, build, manage and optimise Meta and Google Ads campaigns, including targeting, creative testing, budget management and conversion tracking.

• Create and implement digital and social media strategies that support Blood Cancer NZ's service delivery, fundraising and overall brand strategy.

• Manage and develop our Marketing Assistant, providing clear priorities, guidance and feedback.

• Lead the maintenance and development of our owned websites, using CMS platforms to manage content and improve user experience.

• Provide monthly campaign reporting, using analytics to fine-tune performance and offer insights to improve future activity.

• Attract new audiences to Blood Cancer NZ who engage with and support our vision to cure and mission to care.

• Monitor digital activity, identify risks and recommend improvements to user experience, advertising costs and return on investment.

• Evaluate external digital proposals and work with agencies as needed to support campaign objectives.

• Support the Head of Marketing & Engagement in the digital aspects of acquisition, retention and fundraising.

About you

• Proven digital marketing experience, particularly in managing Meta and Google Ads campaigns.

• Hands-on experience planning, building and optimising Meta and Google Ads campaigns, along with experience using website content management systems (CMS).

• Some people management experience would be ideal.

• Knowledge of email marketing and CRM platforms would be helpful, but can be developed in the role.

• Self-motivated, knowledgeable and up for a challenge.

• Comfortable managing multiple projects and working with stakeholders with different requirements.

• Deliver work on time and within budget, using data to measure results and improve performance.

• A positive team member with a genuine interest in succeeding for the benefit of the people Blood Cancer NZ serves: blood cancer patients and their families and carers.

About us

Blood Cancer NZ is dedicated to supporting people with blood cancer or related conditions throughout New Zealand. Known for successful fundraising events such as Shave for a Cure and the Firefighter Sky Tower Challenge, Blood Cancer NZ is well established, with nearly 50 years' service to blood cancer patients and their families.