Digital Growth & Performance Specialist

Superbold: Growth Marketing Agency; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Superbold: Growth Marketing Agency in Auckland is seeking a Digital Growth Specialist to join our onsite studio at Britomart. You will develop growth strategies, manage Meta and Google Ads campaigns and partner with clients to grow revenue.

You’ll collaborate with strategists, designers and developers to optimize customer journeys, improve conversions and align marketing with business goals. This hands-on role rewards initiative and a collaborative spirit.

Qualifications

• Five+ years of experience in digital marketing or a digital agency.
• Strong hands-on experience with Meta Ads and Google Ads.
• Solid understanding of marketing strategy and customer journeys.
• Proven ability to improve advertising performance and conversions.

Responsibilities

• Develop digital growth strategies focused on customer acquisition, conversions and revenue.
• Manage Meta and Google Ads campaigns end-to-end.
• Collaborate with designers, content creators and developers to optimize ads, landing pages and funnels.
• Present strategies and performance updates to clients and take ownership of results.

Skills

Meta Ads

Google Ads

Digital marketing

Performance marketing

Analytical skills

Client communication

Tools

GA4

Google Tag Manager

Meta Events Manager

Google Merchant Center

Shopify

Job description

PLEASE READ: This is a full-time, onsite role based at our studio in Britomart, Auckland. We’re looking for someone who can work alongside our team in person. This is not a remote or international position.

We’re looking for an experienced Digital Growth Specialist to join our team at Superbold.

Someone who knows Meta and Google Ads inside out, understands marketing and enjoys figuring out how to make businesses grow.

At Superbold, we help businesses create, grow and keep customers. We bring strategy, creative, content and digital marketing together to make that happen.

We’re looking for someone who understands how these areas work together. Someone who can look beyond an advertising account, understand the business and its customers, and develop strategies that deliver results.

You’ll work across a diverse range of brands and businesses, helping them attract new customers, improve conversions and grow revenue.

You’ll have the opportunity to develop strategies, manage campaigns, work directly with clients and collaborate with our creative and digital teams to bring ideas to life.

We’re a small team, so you’ll have real ownership of your work, the freedom to contribute ideas and the opportunity to help shape how we approach digital growth across the agency.

The Role

We’re looking for a digital marketing specialist with strong experience in Meta Ads, Google Ads and online customer acquisition.

But we want someone who understands more than the platforms.

You understand marketing, how people make buying decisions and what influences someone to choose one brand over another.

You know how to attract the right audience, communicate the right message and create a customer journey that turns interest into action.

You’ll be responsible for developing digital growth strategies, managing advertising campaigns and improving performance across the customer journey.

You’ll work closely with our strategists, designers, content creators and developers to improve advertising creative, landing pages, websites and online funnels.

We’re also interested in someone who understands how digital marketing is changing, particularly AI search, SEO and new ways customers discover brands.

You don’t need to be an expert in everything. What matters is that you understand how the different parts of marketing work together and have the experience to deliver results.

This is a hands‑on role for someone who enjoys both the strategy and the execution.

What You’ll Be Doing Digital Marketing & Growth Strategy

• Develop digital marketing strategies focused on customer acquisition, conversions and revenue.
• Understand how brand, creative, content and advertising work together.
• Identify opportunities to improve marketing performance and customer journeys.
• Plan campaigns, budgets, performance targets and testing strategies.
• Review results and recommend where to focus next.

Meta Ads

• Develop, build and manage Meta campaigns across Facebook and Instagram.
• Plan campaign structures, audiences, targeting and budgets.
• Work with our creative team to develop advertising concepts and assets.
• Test different creative, messaging, audiences and offers.
• Monitor performance, manage tracking and optimise campaigns to improve results.
• Identify underperforming campaigns and implement improvements.

Google Ads

• Develop, build and manage Google Ads campaigns.
• Manage Search, Shopping, Performance Max and other relevant campaign types.
• Develop keyword strategies, campaign structures and bidding approaches.
• Work with Google Merchant Center and ecommerce product feeds.
• Manage conversion tracking, GA4 and Google Tag Manager.
• Analyse performance and continually improve campaign efficiency.

Online Funnels & Conversion Optimisation

• Review websites, landing pages and customer journeys to identify opportunities.
• Understand customer behaviour and where people drop off.
• Recommend improvements to messaging, offers, landing pages and conversion funnels.
• Work with our designers, developers and content team to implement changes.
• Plan and manage testing to improve conversion rates.
• Identify opportunities to improve customer acquisition and online sales.

AI Search, SEO & Emerging Channels

• Understand the fundamentals of SEO and how customers discover businesses online.
• Keep up with developments in AI search, including ChatGPT, Google AI Overviews and other platforms.
• Understand the principles of AEO and GEO and how they relate to digital visibility.
• Identify opportunities to improve search visibility and customer acquisition.
• Work with our content and development teams to recommend improvements.
• Explore new tools, technologies and channels that could benefit our clients.

You don’t need to be a technical SEO specialist. We’re looking for someone who understands the opportunities and how they fit into a wider marketing strategy.

Performance & Optimisation

• Monitor and analyse campaign performance across Meta, Google and website analytics.
• Understand key metrics including ROAS, CAC, CPA, CVR, AOV and LTV.
• Look beyond platform results to understand actual business performance.
• Identify what’s working, what’s not and what needs to change.
• Develop clear reports with insights, recommendations and next steps.
• Take ownership of testing and improving campaign performance.

Creative & Team Collaboration

• Work with designers and content creators to develop advertising concepts and assets.
• Use performance data to identify effective messaging, creative formats and offers.
• Develop clear briefs for advertising creative and landing pages.
• Review creative performance and recommend improvements.
• Contribute ideas and work with the team to improve results.

Client Communication & Account Ownership

• Understand clients’ businesses, challenges and growth objectives.
• Present strategies, performance updates and recommendations.
• Manage advertising budgets, priorities and deliverables.
• Work within agreed scopes, timelines and budgets.
• Communicate progress, challenges and opportunities.
• Take ownership of your work and the results it delivers.

What We’re Looking For Experience & Skills

• Ideally 5+ years of experience in digital marketing, performance marketing or a digital agency.
• Strong hands‑on experience managing Meta Ads and Google Ads.
• A solid understanding of marketing strategy, customer behaviour and how different channels work together.
• Proven experience improving advertising performance, customer acquisition and conversions.
• Experience managing ecommerce and lead generation campaigns.
• Understanding of online funnels, landing pages and conversion rate optimisation.
• Strong analytical skills and confidence working with performance data.
• Experience with GA4, Google Tag Manager, Meta Events Manager and Google Merchant Center.
• Understanding of conversion tracking, attribution and advertising performance.
• Experience working with Shopify and other ecommerce platforms would be valuable.
• A good understanding of SEO, AI search and emerging digital marketing opportunities.
• Good creative judgement and an understanding of what makes effective advertising.
• Confidence working directly with clients and presenting recommendations.
• Strong organisation, time management and attention to detail.
• Ability to manage multiple accounts and priorities independently.
• Confidence using AI tools to improve research, analysis and everyday workflows.
• Agency experience would be valuable, particularly if you’ve managed multiple clients across different industries.
• Experience with email marketing, marketing automation and customer retention would also be an advantage.

Does This Sound Like You?

• You’re a marketer who understands digital, not just someone who knows how to use advertising platforms.
• You understand how businesses attract customers, what influences buying decisions and how marketing can help turn interest into sales.
• You’re confident managing Meta and Google Ads, but you also understand the importance of creative, messaging, websites and customer experience.
• You enjoy looking at the bigger picture and finding opportunities to improve results.
• When something isn’t working, you want to understand why. You’re comfortable investigating problems, testing different approaches and making recommendations based on what you find.
• You’re interested in how marketing is changing, particularly AI, search and the way people discover brands.
• You’re organised, proactive and comfortable taking ownership of your work. You can manage your own time, communicate clearly and deliver without needing constant direction.
• You enjoy working alongside creative people and understand how strategy, design, content and digital marketing work together.
• You have high standards, care about the details and take pride in delivering good work.

About Superbold

• We bring strategy, creative, digital and content together to turn marketing into business growth.
• We work with a diverse range of brands and businesses, helping them communicate better, connect with their audiences and achieve real results.
• We’re a small, collaborative team of strategists, creatives, designers and digital specialists who work together to help businesses grow.