Digital Advertising Lead | Meta & Google Ads Expert

Blood Cancer NZ

Auckland

On-site

NZD 70,000 - 110,000

Full time

6 days ago

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Job summary

Blood Cancer NZ is seeking a digital marketing professional to lead in-house campaigns with a strong focus on Meta and Google Ads. You will manage one direct report, the Marketing Assistant, and work with fundraising and marketing teams to drive awareness, engagement and support for blood cancer patients and families.

You will plan, build and optimise paid campaigns, manage budgets, track performance with analytics and continuously improve ROI.

Qualifications

Proven digital marketing experience focusing on Meta and Google Ads campaigns.
Experience planning building and optimising Meta/Google Ads campaigns with CMS familiarity.
Some people management experience is ideal.
Knowledge of email marketing and CRM platforms is helpful.

Responsibilities

Work with Marketing and Fundraising teams to deliver digital fundraising campaigns.
Plan, build, manage and optimise Meta and Google Ads campaigns including targeting, testing and tracking.
Create and implement digital and social media strategies supporting Blood Cancer NZ's services and fundraising.
Manage and develop the Marketing Assistant with clear priorities and feedback.
Lead maintenance and development of owned websites using CMS to improve user experience.
Provide monthly campaign reporting with analytics-driven insights.