Digital Brand Manager

Tegel Foods Ltd; New Zealand; On-site; NZD 90,000 - 150,000; Full time

Benefits offered by this job

On-site car parking

Medical and life insurance

Staff discounts on company products

KiwiSaver contributions up to 4%

Supportive, high-performing team

Job summary

Tegel Foods Ltd is seeking a Digital Brand Manager to lead the digital strategy for its brands, driving social media performance, brand engagement, and commercial growth across multiple channels.

Reporting to the Head of Marketing, you will shape innovative campaigns, collaborate with a Graphic Designer, and own content, SEO, influencer partnerships, and website optimisation to deliver measurable business results. This role is based in New Zealand with a fast-paced FMCG environment.

Qualifications

• 5+ years and consumer-brand digital marketing experience.
• Strong expertise across social platforms, paid social, content and influencer marketing.
• Experience managing websites, SEO, digital content and online customer experiences.
• Ability to interpret analytics and translate insights into actionable strategies.
• Excellent stakeholder management, communication and project management skills.
• Passion for creating engaging content and building brands in a fast-paced environment.

Responsibilities

• Develop and execute the digital content and social media strategy for our brands, ensuring a consistent and engaging brand presence.
• Lead organic and paid social campaigns, using insights and analytics to optimise performance and maximise ROI.
• Manage influencer partnerships, user-generated content initiatives, and digital marketing campaigns from planning through to evaluation.
• Oversee website performance, including content management, SEO, AI search optimisation, user experience, and ongoing performance monitoring
• Drive customer promotion programmes and collaborate with internal teams, agencies, and retail partners to deliver commercial outcomes.
• Lead creative excellence by managing external content partners and coaching the Graphic Designer to deliver high-quality, on-brand creative assets.

Skills

Social media marketing

Content marketing

Influencer marketing

Analytics interpretation

Stakeholder management

Project management

Brand strategy

Tools

SEO

AI search optimisation

Content management systems

Job description

Are you a strategic digital marketer who knows how to turn social engagement into real business results? Do you thrive on building brands, creating compelling content, and staying ahead of ever-evolving digital trends?

We're looking for an experienced Digital Brand Manager to lead the digital strategy for our brands, driving social media performance, brand engagement, and commercial growth across multiple digital channels.

Reporting to the Head of Marketing, you'll play a critical role in shaping and executing innovative digital campaigns that strengthen our brand presence and connect with consumers. You'll also lead and inspire our Graphic Designer, fostering creativity and delivering standout content and exceptional brand experiences across every digital touchpoint.

Why You'll Love This Role

This is more than just a social media role. You'll have ownership of our digital brand presence, shaping how New Zealand consumers engage with some of the country's most recognised food brands. From content strategy and influencer partnerships to website optimisation and integrated digital campaigns, you'll have the opportunity to make a tangible impact on brand growth, customer engagement, and commercial performance.

Key Responsibilities

• Develop and execute the digital content and social media strategy for our brands, ensuring a consistent and engaging brand presence.
• Lead organic and paid social campaigns, using insights and analytics to optimise performance and maximise ROI.
• Manage influencer partnerships, user-generated content initiatives, and digital marketing campaigns from planning through to evaluation.
• Oversee website performance, including content management, SEO, AI search optimisation, user experience, and ongoing performance monitoring
• Drive customer promotion programmes and collaborate closely with internal teams, agencies, and retail partners to deliver commercial outcomes.
• Lead creative excellence by managing external content partners and coaching the Graphic Designer to deliver high-quality, on-brand creative assets.

About You

To be successful, you'll bring:

• At least 5 years' experience developing and executing social and digital marketing strategies for consumer brands.
• Strong expertise across social media platforms, paid social campaigns, content marketing, influencer marketing, and digital channel optimisation.
• Experience managing websites, SEO, digital content, and online customer experiences.
• Strong commercial acumen and the ability to interpret analytics and translate insights into actionable strategies.
• Excellent stakeholder management, communication, and project management skills.
• A passion for creating engaging content and building brands in a fast-paced environment.
• FMCG experience would be highly regarded but is not essential

Why this opportunity?

Ready to make your mark with one of New Zealand's most iconic food brands? This is your opportunity to lead the digital evolution of our brand, bringing fresh ideas, commercial thinking, and creativity to a role where your impact will be visible every day.

You’ll have the freedom to shape our digital presence, influence brand growth, and deliver meaningful consumer engagement across multiple digital channels.

Guided by our values, you’ll join a business that embraces innovation, values collaboration, and is committed to continuous growth and development.

What's in it for you?

• Competitive salary package + on-site car parking
• Medical and life insurance
• Staff discounts on company products
• KiwiSaver contributions of up to 4%
• A supportive, high-performing team environment

If you're ready to grow great brands, create exceptional digital experiences, and take your career to the next level, we'd love to hear from you.