Digital Development Lead

AA Insurance NZ; Auckland; On-site; NZD 140,000 - 190,000; Full time

Benefits offered by this job

Wellbeing allowance (NZ$250)

Insurance discounts

Fareshare programme access

Job summary

AA Insurance NZ is seeking a Digital Development Lead to coach and grow a high-performing Digital Experience team. You will guide customer journeys across digital touchpoints, work with stakeholders to set objectives, and drive strategic digital initiatives while addressing risks and opportunities for improvement.

The role focuses on analytics-driven decision making, experimentation with Adobe Target, and translating technical insights into business actions within New Zealand's Auckland digital

Qualifications

• Coaches and develops high-performing teams with empathy and effectiveness.
• Strong understanding of digital customer experience and journeys.
• Hands-on GA4 and Adobe Analytics for reporting, monitoring, and analysis.
• Experience with Adobe Target and experimentation (A/B testing and personalisation).
• GTM knowledge including data layers, event tracking, and troubleshooting.

Responsibilities

• Promote seamless customer journeys across digital and non-digital channels.
• Define digital objectives, measures and opportunities for improvement.
• Plan and deliver digital initiatives with stakeholders.
• Escalate digital media challenges and drive solutions aligned to business goals.
• Build stakeholder relationships and collaborate across teams to ensure service delivery.
• Coach and develop the team to succeed in their roles.
• Identify and own risks and incidents per risk management programme.

Skills

Leadership

Digital UX

Analytics

Stakeholder mgmt

Communication

Prioritisation

Tools

GA4

Adobe Analytics

Adobe Target

Google Tag Manager

Job description

We are recruiting for the role of Digital Development Lead to join our Digital Experience team. In this role, you'll play a key part in coaching and developing your team to support the delivery of exceptional customer experiences across our digital touchpoints. You'll work closely with stakeholders to help create consistent and seamless journeys across digital and non-digital touchpoints, contribute to strategic and tactical digital initiatives, and identify opportunities for improvement.

About The Role

• Work with stakeholders to promote seamless customer journeys across digital and non-digital channels.
• Help define digital objectives, measures and opportunities for improvement.
• Contribute to the planning and delivery of digital initiatives.
• Act as an escalation point for digital media challenges and opportunities, driving solutions that support performance and business goals.
• Build strong stakeholder relationships and collaborate across teams to support consistent service delivery.
• Coach and develop your team to be successful in their roles.
• Identify and own risks and incidents in line with the risk management programme

What We Are Looking For

• Experience coaching and developing high-performing teams, with an effective and empathetic leadership style.
• A solid understanding of digital customer experience.
• Strong hands-on experience with Google Analytics (GA4) and Adobe Analytics, including reporting, digital channel monitoring, e-commerce and performance analysis.
• Experience with Adobe Target and experimentation, including developing, running and interpreting A/B and personalisation tests.
• Good working knowledge of Google Tag Manager (GTM), including tag implementation, data layers, event tracking and troubleshooting measurement issues.
• Strong analytical skills, with the ability to turn complex digital data into actionable customer and business insights and identify opportunities for improvement.
• The ability to translate technical information into plain business English.
• Systems knowledge and an understanding of the IT lifecycle.
• Strong prioritisation and stakeholder relationship skills.

Why You'll Love Working with Us

You'll join a collaborative and inclusive workplace where people are encouraged to share ideas, build capability, and make a meaningful impact.

• We offer flexible working, ongoing development opportunities, a $250 wellbeing allowance, insurance discounts, and access to Auckland Transport's Fareshare programme.