Digital Designer

The Creative Store - New Zealand; Tauranga; On-site; NZD 90,000 - 120,000; Full time

Job summary

The Creative Store is seeking a senior brand designer to own the brand design, copy, and storytelling across website and emails from Mount Maunganui. You will have autonomy to shape the customer experience and drive conversion with fast iteration and testing.

You will collaborate with founders, a CEO, and partners (email agency, web developers, CRO and branding agencies, and in-house AI tools) to deliver strong brand impact online.

Qualifications

• Brand design and copywriting experience in a consumer/ecommerce context.
• Ability to shape brand messaging and rollout across the website and emails.
• Comfort turning a concept into live pages quickly and iterating based on results.

Responsibilities

• Helping shape the brand messaging and rolling it out across the website and emails
• Taking new sections and landing pages from idea to live, and seeing the results within days
• Building the customer experience online, and guiding them through the purchase journey easily
• Curating the brand aesthetic: choosing and briefing the imagery across the site and emails
• Running tests and surveys to learn what resonates with customers and what persuades them to choose them, then acting on it
• Tracking the results: conversion rate, what's working, what to try next
• Building out the email marketing with their agency: campaigns, flows, and a post-purchase series people enjoy getting, with more of it coming in-house as their AI tools mature
• Making the whole journey feel great, and the customer experience feel great

Skills

Brand design

Copywriting

UX writing

Ecommerce

AI tools

Tools

AI tools

Job description

The Creative Store

www.thecreativestore.co.nz

Great Jobs. Great People.

Are you looking for a senior brand design role in Mount Maunganui?

This company offers you an amazing location, opportunities and access to great resources, agencies and people, together executing the best brand design, copy and storytelling.

This brand has grown exponentially, and the website hasn't kept up at all. It is overdue for an overhaul and that's your opportunity. You can put your stamp on how a fast-growing Kiwi brand looks, sounds and feels online. The pages, the emails, the imagery, the messaging. You can have real design ownership, plenty of autonomy, and your design changes go live fast.

You will work directly with the founders and a CEO, who has spent 15+ years in ecommerce, and you will have lots of resources to work with - an email marketing agency, web developers, CRO and branding agencies, freelancers, and in-house AI tools.

What you will be doing:

• Helping shape the brand messaging and rolling it out across the website and emails


• Taking new sections and landing pages from idea to live, and seeing the results within days


• Building the customer experience online, and guiding them through the purchase journey easily


• Curating the brand aesthetic: choosing and briefing the imagery across the site and emails


• Running tests and surveys to learn what resonates with customers and what persuades them to choose them, then acting on it


• Tracking the results: conversion rate, what's working, what to try next


• Building out the email marketing with their agency: campaigns, flows, and a post-purchase series people enjoy getting, with more of it coming in-house as their AI tools mature


• Making the whole journey feel great, and the customer experience feel great

You are:

Someone who blends design, copy, strategy and customer empathy, and who has done it before. You have helped lay the foundations of a great brand experience, or driven real conversion gains, or ideally both. You can point to the results and tell them how you got them. Ecommerce experience is a genuine bonus, though not mandatory.

• a digital designer who can write copy and think commercially, comfortable taking a page from idea to live


• deep into understanding customers: research, testing, journey mapping


• full of opinions about why one-page sings and another falls flat -this is critical and you need to be confident speaking up


• into session recordings, surveys, customer research and psychology: you love finding out what customers do and why, and turning it into changes that sell


• tech-savvy enough to get things live yourself, and comfortable reading your own results


• diving into AI tools, not just curious about them but using them

Most importantly, you understand the customer. You can feel when something will resonate and when it will confuse, and you care about getting it right for them.

If this role offers the deep dive into digital you have been craving AND in an amazing location - Mount Maunganui -.

Reference #40200.

We will only review candidates who have a valid work permit / working rights for New Zealand.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.