Senior Digital Designer: Brand, UX & Conversion Growth

The Creative Store - New Zealand; Tauranga; On-site; NZD 90,000 - 120,000; Full time

Job summary

The Creative Store is seeking a senior brand designer to own the brand design, copy, and storytelling across website and emails from Mount Maunganui. You will have autonomy to shape the customer experience and drive conversion with fast iteration and testing.

You will collaborate with founders, a CEO, and partners (email agency, web developers, CRO and branding agencies, and in-house AI tools) to deliver strong brand impact online.

Qualifications

• Brand design and copywriting experience in a consumer/ecommerce context.
• Ability to shape brand messaging and rollout across the website and emails.
• Comfort turning a concept into live pages quickly and iterating based on results.

Responsibilities

• Helping shape the brand messaging and rolling it out across the website and emails
• Taking new sections and landing pages from idea to live, and seeing the results within days
• Building the customer experience online, and guiding them through the purchase journey easily
• Curating the brand aesthetic: choosing and briefing the imagery across the site and emails
• Running tests and surveys to learn what resonates with customers and what persuades them to choose them, then acting on it
• Tracking the results: conversion rate, what's working, what to try next
• Building out the email marketing with their agency: campaigns, flows, and a post-purchase series people enjoy getting, with more of it coming in-house as their AI tools mature
• Making the whole journey feel great, and the customer experience feel great

Skills

Brand design

Copywriting

UX writing

Ecommerce

AI tools

Tools

AI tools

Job description

The Creative Store is seeking a senior brand designer to own the brand design, copy, and storytelling across website and emails from Mount Maunganui. You will have autonomy to shape the customer experience and drive conversion with fast iteration and testing.

You will collaborate with founders, a CEO, and partners (email agency, web developers, CRO and branding agencies, and in-house AI tools) to deliver strong brand impact online.