Senior Digital Designer

The Creative Store; Mount Maunganui; On-site; NZD 90,000 - 130,000; Full time

Job summary

The Creative Store in Mount Maunganui is seeking a senior brand designer to own brand messaging and online experiences. You will shape visuals, copy and strategy across the website and emails, ensuring a seamless purchase journey and conversion growth.

You will collaborate with founders, a CEO and agencies, leveraging AI tools and in-house resources to fast-track design changes live.

Qualifications

• You blend design, copy, strategy and customer empathy to shape brand experiences.
• Proven ability to drive conversions through thoughtful brand updates.
• Ecommerce experience is a genuine bonus.

Responsibilities

• Shape brand messaging and rollout across the website and emails.
• Take new sections and landing pages from idea to live quickly and measure results.
• Build the customer journey online and guide purchase flow.
• Curate the brand aesthetic in imagery for site and emails.
• Run tests and surveys to learn what resonates and persuades customers.
• Track conversions and iteratively improve performance.
• Collaborate with email marketing agency and internal teams on campaigns.
• Expand in-house AI tools use to enhance customer experience.

Skills

Brand design

Copywriting

Strategy

Customer empathy

Ecommerce experience

Tools

AI tools

Email marketing platforms

Job description

Jora New Zealand will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Creative Store - Mount Maunganui, North Island

Are you looking for a senior brand design role in Mount Maunganui? This company offers you an amazing location, opportunities and access to great resources, agencies and people, together executing the best brand design, copy and storytelling.

This brand has grown exponentially, and the website hasn't kept up at all. It is overdue for an overhaul and that's your opportunity. You can put your stamp on how a fast-growing Kiwi brand looks, sounds and feels online. The pages, the emails, the imagery, the messaging. You can have real design ownership, plenty of autonomy, and your design changes go live fast.

You will work directly with the founders and a CEO, who has spent 15+ years in ecommerce, and you will have lots of resources to work with - an email marketing agency, web developers, CRO and branding agencies, freelancers, and in-house AI tools.

What you will be doing:

• Helping shape the brand messaging and rolling it out across the website and emails
• Taking new sections and landing pages from idea to live, and seeing the results within days
• Building the customer experience online, and guiding them through the purchase journey easily
• Curating the brand aesthetic: choosing and briefing the imagery across the site and emails
• Running tests and surveys to learn what resonates with customers and what persuades them to choose them, then acting on it
• Tracking the results: conversion rate, what's working, what to try next
• Building out the email marketing with their agency: campaigns, flows, and a post-purchase series people enjoy getting, with more of it coming in-house as their AI tools mature
• Making the whole journey feel great, and the customer experience feel great

You are:

Someone who blends design, copy, strategy and customer empathy, and who has done it before. You have helped lay the foundations of a great brand experience, or driven real conversion gains, or ideally both. You can point to the results and tell them how you got them. Ecommerce experience is a genuine bonus, though not mandatory.

• a digital designer who can write copy and think commercially, comfortable taking a page from idea to live
• deep into understanding customers: research, testing, journey mapping
• full of opinions about why one-page sings and another falls flat -this is critical and you need to be confident speaking up
• into session recordings, surveys, customer research and psychology: you love finding out what customers do and why, and turning it into changes that sell
• tech-savvy enough to get things live yourself, and comfortable reading your own results
• diving into AI tools, not just curious about them but using them

Most importantly, you understand the customer. You can feel when something will resonate and when it will confuse, and you care about getting it right for them.

If this role offers the deep dive into digital you have been craving AND in an amazing location - Mount Maunganui -