Brand Marketing Executive

Placements24; Queenstown; Hybrid; NZD 65,000 - 98,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Professional development

Innovative marketing team

Job summary

Placements24 is seeking a Brand Marketing Executive to lead strategic brand initiatives remotely, focusing on Queenstown/Eastern Cape market opportunities. You will shape brand positioning, develop campaigns, and ensure consistent messaging across channels while collaborating with product, sales, and digital teams.

The role offers autonomy, strong consumer insights, and a track record of delivering campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4–6 years of experience in brand marketing or brand management.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Strong understanding of brand positioning, consumer behavior, and market dynamics.
• Excellent creative, analytical, and strategic thinking skills.
• Experience with digital marketing channels and tools.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities.
• Define and maintain brand positioning, messaging, and visual identity across marketing materials and channels.
• Plan and manage integrated marketing campaigns that enhance brand awareness, engagement, and loyalty.
• Conduct market research and analyze consumer insights to identify trends and inform brand strategy.
• Collaborate with product, sales, and digital teams and external agencies for cohesive brand execution.
• Monitor brand performance metrics and competitor activities, providing regular reports and strategic recommendations.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Oversee the development of creative assets and marketing collateral.

Skills

Brand management

Campaign planning

Market research

Digital marketing

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking an innovative and strategic Brand Marketing Executive to join their growing team, operating remotely with an emphasis on strategic oversight for initiatives in the Queenstown, Eastern Cape region. This role is perfect for a visionary marketer who can develop and implement compelling brand strategies that resonate with target audiences and drive brand equity. You will be responsible for managing brand positioning, developing marketing campaigns, and ensuring consistent brand messaging across all touchpoints. This position offers significant autonomy and the chance to shape the brand's identity and market presence from a remote setting. The ideal candidate possesses a strong understanding of brand management, consumer insights, and creative campaign development, with a passion for building strong, memorable brands. Your expertise will be critical in elevating our client's brand and achieving their market objectives. This is a remote position, offering flexibility and the opportunity to work from anywhere.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities.
• Define and maintain brand positioning, messaging, and visual identity across all marketing materials and channels.
• Plan and manage integrated marketing campaigns that enhance brand awareness, engagement, and loyalty.
• Conduct market research and analyze consumer insights to identify trends and inform brand strategy.
• Collaborate with internal teams (e.g., product, sales, digital) and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics and competitor activities, providing regular reports and strategic recommendations.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Oversee the development of creative assets and marketing collateral.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in brand marketing or brand management.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Strong understanding of brand positioning, consumer behavior, and market dynamics.
• Excellent creative, analytical, and strategic thinking skills.
• Proficiency in marketing research, campaign planning, and performance analysis.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects effectively in a remote work environment.
• Experience with digital marketing channels and tools.

Benefits

• Fully remote position with the flexibility to work from anywhere.
• Competitive annual salary of R .
• Opportunity to lead brand strategy for a significant market region.
• Professional development and continuous learning support.
• Be part of an innovative and forward-thinking marketing team.
• Contribute to shaping a strong and recognizable brand identity.